Discover the Timeless Craftsmanship of DOXA Diver Watches
Swiss watchmaking has long been associated with meticulous precision and luxurious design, and DOXA is a renowned name in this industry. Founded in 1889 in the picturesque town of Le Locle, Switzerland, DOXA has carved out a niche for itself as a specialist in diver watches since the 1960s. With a reputation for creating both accessible mid-range models and high-performing professional vintage-inspired designs, DOXA's latest offering is poised to make waves in the timepiece market.
Starting July 13, 2026, DOXA will launch its latest collection of mechanical diver watches at ISHIDA Shinjuku. This brand collaboration brings together DOXA's rich heritage and expertise in crafting robust timepieces with ISHIDA’s commitment to high-quality service, ensuring that these watches will appeal greatly to watch enthusiasts and divers alike.
The new DOXA diver watches are crafted with a blend of history and cutting-edge technology. Each watch features precision Swiss automatic movements and incorporates innovative elements such as a patented rotating bezel that allows for calculating a safe ascent time without the need for decompression stops. A significant addition to the design is the use of an iconic orange dial, renowned for its high visibility, which signifies DOXA's commitment to not just aesthetics but also functionality.
A Dive into the Collection
The flagship models in the collection include:
- - SUB 200: A modern interpretation of the 1960s design, this model is equipped with 200m water resistance, showcasing DOXA's commitment to both style and practicality. It is priced at approximately ¥327,800 (tax included).
- - SUB 300: This iconic model revives the original 1967 design and offers 300m water resistance. With a selling price of around ¥569,800, it is a must-have for serious divers.
- - SUB 600T: For those needing even greater resistance, the SUB 600T series supports up to 600m water resistance, making it an exceptional choice for professional divers. It features a modern design with a striking yellow dial priced at approximately ¥327,800.
- - SUB 200 II: The latest addition to the range, the SUB 200 II, continues the vintage aesthetic with a contemporary twist, available for around ¥324,500.
All models are created with the utmost attention to detail. The cases are made from durable 316L stainless steel, ensuring robustness and longevity. Each watch features sapphire crystal glass, an automatic Swiss movement with a power reserve of 38 hours, and a secure folding clasp, creating the perfect combination of comfort, durability, and style.
Visit ISHIDA Shinjuku
To view the latest models or inquire about stock availability, customers are invited to visit ISHIDA Shinjuku, conveniently located at:
ISHIDA Shinjuku
〒160-0022 Tokyo, Shinjuku-ku, Shinjuku 3-17-12, 5F
Phone: 03-5360-6800
Fax: 03-5360-6689
Hours: Weekdays 12 PM - 8 PM, Weekends and Holidays 11 AM - 8 PM
Check out the store online!
DOXA continues to captivate watch lovers with its combination of history, style, and innovation. As the diving season approaches, be sure to explore these magnificent timepieces that guarantee both style and functionality in the water and beyond.