#Japan #Tokyo #premium coffee #FamilyMart #Ethiopian Moka

Indulge in Luxury: FamilyMart's New Ethiopian Premium Moka

FamilyMart, a leading convenience store chain in Japan, is set to celebrate its 45th anniversary in September 2026. As part of their commitment to providing superior offerings, they are launching "Premium Moka" and "Ice Premium Moka" drinks made with 100% Ethiopian Moka beans. These luxurious beverages will be available in sizes ranging from S to LL starting from July 14, 2026, at approximately 16,400 FamilyMart locations across the nation.

The Essence of Rare Ethiopian Moka Beans

The introduction of these new items comes alongside a growing trend in Japan towards premium coffee experiences. As coffee consumption in daily life continues to rise, the demand for high-quality, flavorful options has increased. Consumers are now seeking genuine coffee experiences that elevate their daily routines, fostering a desire for aromatic brews that bring a touch of luxury.

Federal to this trend, the Premium Moka showcases rare Ethiopian coffee beans, specifically the highest grade "G1" beans from the Yirgacheffe region, which constitute less than 1% of the total global coffee yield. This allows coffee lovers to enjoy vibrant aromas and fruity acidity that characterize these exceptional beans.

A Two-Year Journey to Perfection

Creating the Premium Moka involved an extensive two-year development process, allowing FamilyMart to perfect the brewing method and recipe. This includes utilizing 1.3 times the normal quantity of beans, and employing a high temperature, short-duration roasting technique to fully express the Moka's delightful aroma. Additionally, the brewing time is extended to optimize the extraction process, ensuring that customers experience the full depth of flavor.

Thanks to a partnership with globally recognized barista Tetsu Kasuya—winner of the World Brewers Cup 2016—the new drinks embody a meticulous selection and roasting process, bridging accessibility with specialty coffee excellence. Customers can now relish a world-class coffee experience conveniently from their local convenience store.

Award-Winning Quality

Building on last year's accolades, the Premium Moka and Ice Premium Moka have earned the Quality Gold Award at the 2026 Monde Selection. This recognition highlights the unparalleled quality that FamilyMart aims to provide. The introduction of a new coffee machine allows for more precise control over the brewing process, maximizing aroma, acidity, and aftertaste for a delightful drinking experience.

Giving Back: Support Ethiopian Communities

In addition to offering premium coffee, FamilyMart has initiated a donation campaign running from June 30 to September 14, 2026. For every Premium Moka or Ice Premium Moka purchased, one yen will be contributed towards improving educational environments for children in Ethiopia and supporting coffee bean production areas.

This means that enjoying a delicious cup of coffee contributes directly to creating a sustainable and supportive future.

Product Details

Premium Moka

• - Price: S: 213 yen (inc. tax 230 yen), M: 278 yen (inc. tax 300 yen), L: 334 yen (inc. tax 360 yen), LL: 389 yen (inc. tax 420 yen)
• - Release Date: July 14, 2026
• - Details: Features the highest grade Ethiopian Moka bean, highlighting its unique floral aroma and fruity acidity.

Ice Premium Moka

• - Price: S: 223 yen (inc. tax 240 yen), M: 315 yen (inc. tax 340 yen), L: 408 yen (inc. tax 440 yen), LL: 436 yen (inc. tax 470 yen)
• - Release Date: July 14, 2026
• - Details: Similar to the Premium Moka but served chilled for a refreshing experience.

Moka Blend

• - Price: S: 172 yen (inc. tax 185 yen), M: 241 yen (inc. tax 260 yen), L: 278 yen (inc. tax 300 yen), LL: 334 yen (inc. tax 360 yen)
• - Release Date: July 14, 2026
• - Details: Contains 60% of the highest grade Ethiopian Moka bean, delivering a balanced flavor and richness.

About Tetsu Kasuya

Tetsu Kasuya, who won the World Brewers Cup in 2016, has redefined coffee brewing with his unique 4:6 Method, creating a globally recognized technique. His contributions to coffee education and culture have earned him widespread acclaim. Through this collaboration, FamilyMart continues to embody its mission to provide quality experiences for all customers.

As FamilyMart embarks on this new chapter, they remain committed to their vision of connecting with the community and ensuring each visit feels like gathering with family.