#USA #New York #Kraken #NexTide Media #Livestream Advertising

NexTide Media Launches Kraken: A New Era in Live Advertising Intelligence

NexTide Media, a frontrunner in the livestream advertising technology sector, has officially launched Kraken—a revolutionary live intelligence tool focused on transforming the way brands engage with audiences during livestreams. By extracting insights from real-time creator conversations, Kraken is designed to equip marketers with detailed audience understanding, ultimately enhancing campaign strategies and outreach efforts.

For years, one of the significant hurdles marketers faced was the lack of insights into live audiences’ discussions. Traditional marketing tools have struggled to capture the dynamic nature of these interactions, particularly within the vibrant environment of live streaming. Kraken addresses this gap by monitoring creator audio, live chat, and emerging sentiments across an impressive network of over 700 premium streamers. This insightful data enables brands to identify where their products resonate most and when audiences exhibit openness to engagement.

Alexander Guerrero, the Founder and CEO of NexTide Media, highlighted the groundbreaking nature of Kraken, stating, "Kraken is built for a media environment that moves in real-time. The most valuable audience signals are happening inside live creator communities and conversations that traditional media tools were never designed to understand." This reality underscores the need for the complete, nuanced understanding that Kraken provides.

Unlike traditional social listening tools, which primarily focus on static posts or hashtags, Kraken operates seamlessly within the live context, meticulously tracking terminology, competitor keywords, product mentions, and audience sentiment themes as they unfold. It captures buying-intent signals, translating them into actionable insights that aid brands in optimizing their campaigns effectively.

One of the standout features of Kraken is its ability to customize analytics based on brand, competitor, and category-level discussions. This customizability allows marketers to gauge their brand’s relevance within the livestreaming community and to pinpoint emerging audience interests—information crucial for making real-time marketing decisions.

As Jonathan "JJ" Liebig, the Chief Technology Officer of NexTide Media, pointed out, Kraken turns what used to be a tedious manual search for relevant creators into a streamlined process. By continuously analyzing livestream audio and chat at scale, it creates a real-time roadmap highlighting which creators, communities, and moments align with a brand's identity, facilitating more targeted and effective outreach.

Kraken works in harmony with NexTide’s existing LiveGuard™ technology, ensuring brand safety throughout the campaign lifecycle. Before activation, Kraken identifies suitable creator partnerships, while LiveGuard™ safeguards brand interests during live execution. Additionally, after campaign completion, Kraken provides essential intelligence and performance measurement which can significantly inform future initiatives.

Through these innovations, NexTide anticipates an increase in critical performance indicators such as click-through rates, further solidifying its commitment to enhancing creator-led livestream advertising. Trusted by industry leaders like State Farm, Welch's ZERO Sugar, and Scott's Lawn Care, NexTide is setting ambitious new standards for creator-led advertising in the livestream space.

About NexTide Media

NexTide Media is pioneering an ad-tech platform that is reshaping creator-led livestreams into effective performance advertising. With an extensive network of creators across platforms like Twitch, YouTube, Kick, and others, NexTide specializes in creating authentic advertising experiences that encourage real-time audience engagement. Through the power of LiveGuard™ and Kraken, the company effectively combines brand safety with comprehensive analytics of creator content, resulting in impactful campaigns that resonate with viewers.

This innovative approach is making livestreaming safer and more scalable for modern brands, paving the way for future advancements in the advertising sector.