Crown Laboratories Revamps Blue Lizard Sunscreen with Sustainable Formulas and Packaging

Crown Laboratories, Inc. has made waves in the skincare industry with its recent announcement regarding the rebranding of its flagship product, Blue Lizard Australian Sunscreen. This well-respected brand has been a leader in mineral sun protection for almost three decades, and its refresh aims to simplify product choices while enhancing user experience.

A Commitment to Safety and Efficacy

The newly revamped Blue Lizard product line features streamlined formulations and a modern look, both of which underscore the company's dedication to effective sun protection for all ages. The updated options are specifically designed to cater to various life stages, such as products for babies and kids, and are also tailored to different lifestyle needs. For instance, the offerings include Sport, Sensitive, and Sheer types, all formulated with mineral active ingredients, ensuring a high level of protection without compromising safety.

Nicole Watson, the Senior Vice President of Global Therapeutics Marketing at Crown, emphasized the importance of evolving the Blue Lizard portfolio to align with customer needs. She remarked, "Our updated formulas enhance the user experience while our refreshed design provides clarity in a crowded category. We’re thrilled to continue offering high-quality protection for all – from families to athletes and everyone in between."

Dermatological Trust

Blue Lizard has built a solid reputation among dermatologists as the #1 pediatrician-recommended mineral-based sunscreen. Its formulas, now featuring a refined blend of organic aloe and nourishing botanicals, offer an enhanced experience without detracting from sun safeguarding efficacy. The combination of ingredients ensures that the products are gentle yet effective, making them suitable for everyday use as well as outdoor adventures.

Dr. Suneel Chilukuri, a board-certified dermatologist, expressed excitement for the brand’s evolution. He noted, "With the brand's commitment to using safe ingredients and the newly improved formulations, Blue Lizard continues to be my top recommendation for broad-spectrum UV protection for the whole family."

Striking New Design

A focal point of the rebranding is the visually appealing new blue packaging, which was developed from rigorous consumer testing to ensure it stands out on store shelves. This striking design aims to communicate essential product features clearly, making it easier for consumers to make informed choices. Current Blue Lizard users were instrumental in this process, and the brand has successfully balanced maintaining recognition with attracting new customers.

Consumers can now find the newly rebranded Blue Lizard sunscreens at leading retailers across the nation, including Ulta, Target, Walmart, Amazon, and Costco. Additionally, those interested in learning more about the product offerings can visit Blue Lizard’s official website.

Protection for the Planet

Alongside the commitment to delivering safe and effective skincare solutions, Blue Lizard respects environmental considerations with its We Love the Reef™ initiative. The status as a safe choice for sensitive skin is complemented by being free from harmful chemicals like oxybenzone and octinoxate, further advocating for the protection of delicate marine ecosystems.

In summary, Crown Laboratories has effectively revitalized Blue Lizard Australian Sunscreen, enhancing its longstanding legacy. This rebrand not only simplifies the choices available to consumers but also reinforces essential values of safety, efficacy, and environmental sustainability. As we head into the sunny seasons ahead, Blue Lizard is poised to continue leading the way in sun protection innovation, ensuring families can enjoy outdoor activities with ample peace of mind.