#Japan #Tokyo #BLUE BLUE #Lee Denim #91-J Jacket

Lee × BLUE BLUE: Exclusive Collaboration Unveiled

The fashion world is buzzing with excitement as Lee and BLUE BLUE announce their second exclusive collaboration featuring the iconic 91-J coverall jacket. This unique piece combines the classic elements of Lee’s heritage with BLUE BLUE's distinctive fabric, creating a stylish yet functional piece perfect for the modern wardrobe. The pre-sale for this coveted item will begin on December 4, 2025, available through select retailers.

A Celebration of Denim Legacy

The foundation of this collaboration is built upon Lee's storied tradition. Since 1925, Lee’s JELT DENIM has become synonymous with durable and high-quality workwear. This year marks the 100th anniversary of this remarkable fabric, and to celebrate, Lee has teamed up with BLUE BLUE, a brand known for their unique approach to denim and dedication to achieving the perfect indigo shade.

The jacket is crafted from a blend of Lee's classic JELT DENIM and BLUE BLUE's original floral jacquard denim. The result is a coverall that showcases a striking contrast in textures and colors, offering both durability and style. Available in two colors, NAVY and BLUE, the jacket comes in sizes ranging from S to XL, retailing for ¥39,600.

Modern Design Meets Timeless Appeal

The design of this exclusive coverall is based on Lee's renowned 91-J silhouette, known for its versatility and timeless appeal. In this recreation, the silhouette has been subtly refined to an A-line to better fit contemporary fashion trends while ensuring comfort and a flattering fit. The use of a strong twist yarn in 10.5 oz JELT DENIM gives the jacket its robust structure, while the floral jacquard details add an element of sophistication.

Additionally, the right sleeve features an anchor button, reminiscent of vintage workwear aesthetics that celebrate a “well-used replacement part” look. This detail adds an authentic touch to the design, further enhancing its functional appeal.

Accessorizing with Style

Every purchase comes with a unique BLUE BLUE original printed button badge. This accessory can be attached to the collar, pocket, or bag, allowing wearers to express their personal style while adding a fun, fashionable element.

Where to Buy

The exclusive Lee × BLUE BLUE 91-J Coverall will be available through various platforms including SEILIN ONLINE SHOP, BLUE BLUE flagship stores, and HOLLYWOOD RANCH MARKET. The pre-sale begins December 4, 2025, and will continue until stocks run out. Physical store sales are expected to commence in late December 2025.

Participating locations include:

• - SEILIN ONLINE SHOP
• - BLUE BLUE YOKOHAMA
• - HOLLYWOOD RANCH MARKET
• - BLUE BLUE KOBE
• - BLUE BLUE HAKATA
• - BLUE BLUE KOKURA
• - BLUE BLUE NAGOYA
• - BLUE BLUE KYOTO
• - BLUE BLUE GIFU
• - BLUE BLUE OSAKA
• - BLUE BLUE SENDAI
• - BLUE BLUE SAPPORO
• - BLUE BLUE JAPAN (Narita International Airport)
• - 聖林堂 (Fukuoka Airport)

Heritage Brands

Lee has been producing high-quality denim since its inception in 1889 in Salina, Kansas. With over a century of experience, the brand has consistently delivered timeless masterpieces while retaining traditional details and modern updates in its styles.

On the other hand, BLUE BLUE began in the early 1980s, originally focusing on denim shirts. The brand emphasizes the beauty of denim that evolves with every wear, committing to providing ultimate daily wear that remains both simple and stylish.

Stay tuned for further updates on this exciting collaboration by following BLUE BLUE's official Instagram, where they share all the latest news and styles.

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