JSA Elevates Dean Perrine to CXO to Enhance Client Experiences in the AI-Driven Era

JSA Promotes Dean Perrine to Chief Experience Officer

In the rapidly evolving landscape of digital infrastructure, Jaymie Scotto Associates (JSA) has taken a significant stride by promoting Dean Perrine to the role of Chief Experience Officer (CXO). This decisive move signals JSA's unwavering dedication to enhancing client experiences tailored for an era dominated by artificial intelligence advancements. The appointment, announced in January 2026, reflects JSA's continuous commitment to providing personalized, strategic marketing, and integrated public relations to clients in an increasingly complex marketplace.

Driving Client-Centric Strategies

Dean Perrine brings over 25 years of robust experience in telecommunications and digital infrastructure to his new role. His journey through the industry has been marked by his ability to analyze market dynamics and craft effective marketing communication strategies. With a background deeply ingrained in client success and brand strategy, Perrine has held various leadership positions at JSA over the past 15 years, culminating in his recent promotion.

As CXO, Perrine will employ a results-oriented approach, leveraging JSA’s proprietary tech-enabled tools to ensure productive outcomes across all stages of the client journey. This involves aligning brand strategy development, communication initiatives, and execution processes to prioritize a seamless client experience.

Jaymie Scotto Cutaia, CEO and Founder of JSA, emphasized the importance of this appointment, noting, "Our clients expect more than mere service execution; they need a trusted advisor who comprehends the intricacies of their challenges and markets. Dean’s exceptional track record of delivering strategic guidance makes him the ideal choice for this role."

A Vision for the Future

Perrine's vision for his new role revolves around understanding the nuances of client objectives and the unique challenges they encounter. He acknowledges that the digital infrastructure sector is often misunderstood, and he aims to bridge that gap by providing meaningful and exceptional experiences.

In his own words, "Exceptional experiences start with a deep understanding of our client’s objectives, challenges, opportunities, and audiences. I'm honored to take on this role and eager to enhance the experience that JSA delivers each day.” This client-centric ethos fits seamlessly with JSA’s overarching goal of empowering industry leaders through innovative storytelling and unparalleled marketing expertise.

JSA's Legacy in Marketing Innovation

As JSA reflects on its 21-year history of marketing innovation, the agency takes pride in its recognized position within the digital infrastructure ecosystem. JSA is more than a marketing agency; it represents a transformative force in the branding and public relations landscape for tech industries. The agency has been acknowledged as one of Inc.'s 5000 fastest-growing private companies for five consecutive years from 2021 to 2025 and has received accolades for its specialized focus in the industry.

With global marketing professionals across continents, JSA is uniquely positioned to cater to clients seeking to stay ahead in one of today’s most dynamic industries. As they move forward under the leadership of Dean Perrine, clients can expect enhanced support and strategic insight that aligns with their evolving expectations in the AI-driven market.

For more information on how JSA can enhance your brand's visibility and effectiveness, visit JSA.net. Engage with JSA across various platforms including LinkedIn, YouTube, and X for the latest updates and insights.

With this new appointment and innovative focus, JSA stands ready to reshape the client experience landscape in digital marketing and infrastructure, ensuring that each interaction is as strategic and impactful as the last.