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A Celebration of Excellence in Shooting: The Gussalli Beretta Brothers

Recently, the World Forum on Shooting Activities (WFSA) recognized two eminent figures in the world of sport shooting, Franco and Pietro Gussalli Beretta, by bestowing upon them the prestigious Dr. Vito Genco Shooting Ambassador Award. This esteemed award acknowledges individuals who have made significant contributions to the fields of hunting and sport shooting, and this recognition couldn't be more timely, coinciding with the 500th anniversary of the Beretta company itself.

During the WFSA plenary session at the IWA OutdoorClassics trade fair, Franco Gussalli Beretta accepted the award on behalf of both brothers. The moment was not just special because of the award itself, but also as it highlighted the Beretta family’s longstanding commitment to excellence in the shooting sports. The award ceremony was filled with a sense of history and tradition, emphasizing the legacy that the Beretta brothers continue to uphold.

A Toast to Tradition and Excellence

Tony Bernardo, the president of the WFSA, expressed his sentiments regarding the award. He stated, "It is a tremendous honor to present our top award to leaders who exemplify the essence of what we promote: excellence in hunting, sport shooting, and responsible firearms ownership." He emphasized the importance of timing—honoring the Gussalli Beretta brothers during the anniversary of their family business adds a layer of significance to the occasion.

The Dr. Vito Genco Shooting Ambassador Award is not new to groundbreaking personalities; past recipients have included Olympic athletes, authors, and notable public figures, underscoring the quality and prestige of those honored by the WFSA.

The Gussalli Legacy

Franco and Pietro Gussalli Beretta both hold critical positions within the family business. Franco serves as the president and CEO of Fabbrica d'Armi Pietro Beretta, and Pietro holds the title of president and CEO of Beretta Holding. Their leadership has propelled the Beretta name to new heights while retaining a deep respect for the traditions of shooting sports established over the centuries.

In a moving statement, Franco expressed gratitude for the recognition, pointing out the honor that comes with being part of an organization that advocates for scientific research, tradition, and innovation in the global shooting community. As they celebrated this significant achievement, they also mirrored the values that have been ingrained in the Beretta brand since it was first founded back in 1526.

A Glance at the Future of Shooting Sports

The WFSA plenary session that accompanied the award ceremony was itself historic, marking the organization’s 30th anniversary. From presentations on shooting disciplines expected to feature in the LA2028 Olympics to proposing new EU lead ammunition restrictions, the discussions highlighted pressing issues and developments within the shooting community. These topics were presented by various prominent figures, including ISSF Secretary-General Alessandro Nicotra di San Giacomo and attorney Peter Sellar, ensuring a forward-thinking dialogue around the sport.

Celebrating the Beretta Legacy

The recognition of the Gussalli Beretta brothers reflects their extraordinary contributions and unwavering commitment to the shooting sports. This honor not only commemorates their individual achievements but also serves as a reminder of the rich heritage of the Beretta brand and its importance in the global context of shooting and hunting.

Their legacy continues to inspire countless enthusiasts across the world, fostering a culture of respect and responsibility in firearms ownership. As they step into this moment of recognition, the Beretta family remains dedicated to nurturing the traditions of the sport while advocating for modern advancements in the shooting community.

Through this acknowledgment, the WFSA ensures that the contributions of the Gussalli Beretta brothers will be remembered as a pivotal part of the ongoing story of shooting and hunting sports, securing their place in history for generations to come.