#USA #Boston #Cranberries #Bryan Cranston #Cranpus

Introducing Cranpus: The New Face of Holiday Cranberries

As the cranberry season unfolds, Ocean Spray is infusing fresh excitement into the beloved tradition with the debut of "Cranpus." This whimsical character, animated by the talents of Emmy and Tony award-winning actor Bryan Cranston, epitomizes the joy and fervor of the holiday season. Through a captivating new short film, fans can experience the quirks and antics of Cranpus, who has a penchant for pilfering cranberries from festive gatherings.

Our Holiday Protagonist: Cranpus

Cranpus is not just any ordinary holiday character; he embodies the essence of cranberry culture, stealing the show—and the cranberries—from tables across the nation. This daring mascot amplifies the message that cranberries are an essential part of any holiday feast. Ocean Spray aims to inspire moments of reflection on what the season could be without this iconic fruit.

"We're going bigger and bolder than ever to underscore that cranberry is the heartbeat of the holidays," said Trinh Le, the Vice President of USA Branded at Ocean Spray. This compelling vision helps highlight the importance and significance of cranberries, portraying how lifeless celebrations would be without them.

Cranston, who has had a personal connection to cranberries over the years—often affectionately referred to as "Cranny" or "Cranman" by friends—found the role to be particularly endearing. "Working with Ocean Spray on this fun campaign was a delight. It was funny and festive, and I couldn't resist the chance to embody such a playful character," he shared. His performance aims to capture the haphazard charm of the mystical Cranpus.

A New Chapter in Holiday Celebrations

As the promotion kicks off, "Just Add Cran, Beware of Cranpus" will grace both social media and streaming platforms. Viewers are encouraged to look out for unexpected appearances and delightful surprises as Ocean Spray expands this storytelling venture into assorted digital spaces, ensuring that the fun doesn't stop with the film.

Eliza Sadler, Ocean Spray's Head of Brand Elevation, expressed her excitement about the creative direction in which the brand is headed. "Ocean Spray has always sought to defy expectations. By merging entertainment with our message, we celebrate cranberries in a truly innovative manner. This partnership not only amplifies the holiday spirit but also honors the legacy of the cranberry farmers who built our cooperative."

Developed alongside creative agency Piggyback, this initiative is a fresh evolution of Ocean Spray's ongoing "Just Add Cran" branding strategy. The campaign represents a call to embrace the size and scope of cranberries in seasonal celebrations, encouraging everyone to keep the fruit central to their festivities.

The Legacy of Ocean Spray

Founded in 1930 by three visionary farmers, Ocean Spray has become an emblematic brand synonymous with quality cranberry products. The cooperative is driven by the spirit of approximately 700 family farmers across the United States, Canada, and Chile. Through collective efforts, they wish to preserve the legacy of family farming while delivering high-quality cranberry products worldwide.

With over a thousand consumer-friendly products available across 100 countries, Ocean Spray's mission is clear: to impart the unique and zesty goodness of cranberries into the lives of others. The launch of Cranpus serves as a reminder that the holiday season is best celebrated with the mighty cranberry in hand.

In conclusion, Cranpus is set to become a holiday staple—one that not only promises laughter and revelry but also reiterates the importance of holiday traditions that unite us all through the magic of food. To learn more about Ocean Spray and their exciting new character, you can follow them on social media or visit OceanSpray.com.