LANY Launches LLMO Lab to Address Marketing Asymmetry in AI Era

K.K. LANY, a digital marketing support company based in Shibuya, Tokyo, has announced the establishment of 'LANY LLMO LAB' on August 25th. This think tank media aims to contribute to the evolution of marketing in response to the structural changes brought about by generative AI, such as ChatGPT. The launch signifies a vital step towards addressing newly emerging marketing asymmetries inherent in this paradigm shift.

Background of Establishment: The Changing Game Rules of Generative AI

Generative AI is fundamentally altering how consumers gather information and make purchasing decisions, reshaping the rules of marketing substantially. The influence it wields is akin to the significant paradigm shift we witnessed with the advent of the Internet. During this transformative period, businesses are faced with the challenge of optimizing the presentation of their products or services within the framework of LLMO (Large Language Model Optimization).

If left unchecked, this shift may generate new informational divides, essentially leading to 'marketing asymmetries'—where valuable products fail to reach the consumers who need them most. With a profound sense of crisis regarding this situation, LANY established 'LANY LLMO LAB' to serve as a guiding compass during such times of change.

Three Core Offerings of LANY LLMO Lab

'LANY LLMO LAB' is committed to diving deep into the essence of AI-era marketing rather than merely focusing on short-term tactics, providing high-quality insights based on three main pillars:

1. Quantitative Analysis Reports
The lab will conduct thorough analyses to uncover the logic behind how generative AI recommends specific brands, relying heavily on data. This will provide objective evidence for marketing professionals to develop reproducible LLMO strategies.

2. Research Reports
Through unique surveys, the lab aims to visualize how consumers in the AI era search for information, what they trust, and how they decide to buy. Understanding the changing consumer psyche will help in designing customer-centric marketing strategies.

3. Expert Interviews
LLMO embodies the collective knowledge from various experts in fields such as SEO, PR, branding, and advertising. Engaging with top runners from both within and outside LANY, we will provide multifaceted and high-resolution insights to society.

Comments from Keita Takeuchi, CEO of K.K. LANY

Keita Takeuchi, the CEO of LANY, has reiterated the company's mission to 'index valuable items.' He mentions, "Our entry into the marketing world stemmed from a strong desire to change a world where valuable products are buried due to information gaps. The emergence of generative AI poses a risk of creating new asymmetries in marketing, yet it also represents a significant opportunity for companies with genuine value to be accurately evaluated."

He further emphasizes, "'LANY LLMO Lab' is a place where we constantly question 'What is the essence?' rather than chasing tactical trends. By pooling intelligence both inside and outside the company, we aim to create a reliable compass to navigate through these tumultuous times alongside the entire industry. We sincerely hope our activities will assist all companies building the future with AI."

For further information on 'LANY LLMO LAB', please visit our website.

About K.K. LANY

K.K. LANY acts as a growth partner for companies, focusing on two major areas: digital marketing support and recruitment support services. From strategy planning to execution, LANY immerses itself in its clients' teams, providing consistent marketing support aimed at sustainable business growth.

Company Overview

Company Name: K.K. LANY
Official Website: LANY
Business Activities: Digital marketing support services, recruitment support services
Location: 5-27-5 Sendagaya, Shibuya City, Tokyo, Link Square Shinjuku 16F WeWork

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