Exciting New Product Launch at WORKMAN EXPO 2025 for Fall and Winter

WORKMAN EXPO 2025: Unveiling Cutting-Edge Apparel

On September 1st, 2025, WORKMAN, the well-known workwear retailer in Japan, will be hosting its much-anticipated product launch event, the WORKMAN EXPO 2025, at the International Forum in Yurakucho, Tokyo. This grand expo will showcase innovative offerings designed for the upcoming fall and winter seasons, placing a strong emphasis on both recovery wear and insulation clothing.

With over 1,000 stores across the country, including 961 stores under WORKMAN Plus and 102 stores under the Workman Colors initiative, the company is making substantial strides in the market. The expo venue covers an impressive area of 5,000 square meters, making it the largest standalone apparel trade show in Japan. This year's attendance is expected to attract 100 media representatives and around 700 influencers, boasting a collective social media follower count of 40 million, marking this event as one of the largest apparel events utilizing social media in the country.

Highlights of the Expo

Among the many exciting features of the expo, two areas will stand out prominently:

1. Recovery Wear Showcase: The MEDIHEAL® Booth
The spotlight will shine on WORKMAN's recovery wear, MEDIHEAL®, characterized by its distinctive “Reset Green” color scheme. The booth will feature a talk show with the newly appointed brand ambassador, sportsman Takeshi Murofushi, alongside WORKMAN's head of product development. This collection has already sold a remarkable 1.7 million items targeted at workers and will expand to the general public this fall and winter with prices starting at just 3,800 yen for a full outfit (1,900 yen for the long-sleeve shirt and 1,900 yen for the long pants).
Attendees will have the chance to try on over 30 items made from materials that qualify as general medical devices, including plush blankets and bedding. A special fitting area equipped with thermal cameras and blood flow scopes will enable guests to evaluate the effectiveness of these recovery wear pieces, claiming the industry's lowest prices.

2. XShelter Insulation Wear Experience: The World’s First of Its Kind
Last year, WORKMAN made headlines when their XShelter insulation wear sold out in just four days. This year, they are introducing a new material innovation that promises a 30% increase in insulation performance and added stretchability. Attendees can immerse themselves in challenging conditions that mimic extreme weather to evaluate the effectiveness of the XShelter range.
Experience areas will allow participants to test the insulation wear in different harsh environments:
- Extreme Cold Zone: Enter a -25°C simulated environment wearing XShelter insulation gear and witness how the internal temperature remains comfortable with the help of thermal cameras.
- Heavy Rain Zone: Experience artificial rainfall that simulates intense downpours of 130 mm/h, proving that the XShelter wear is not just comfortable in cold but also functional during unexpected heavy rainfalls, an essential feature amid changing weather patterns.
- Warm Winter Zone: With fluctuating temperatures in urban areas, WORKMAN's insulation clothing is designed to keep wearers comfortable regardless of sudden temperature changes. This section will provide an opportunity to feel the effectiveness under warmer conditions, showcasing the ability of the XShelter wear to adapt.

Strategic Presentations

At 10:30 AM on the same day, WORKMAN will present its growth strategy for Fall/Winter 2025. Vice President Tsuchiya will introduce new “recovery wrapping” stores launching in five major cities across Japan from September 2, featuring 24 items for early sale, including products scheduled to launch in October.

In summary, the WORKMAN EXPO 2025 promises to be a groundbreaking event that will redefine the standards for workwear and outdoor apparel. Whether you are a member of the media, an influencer, or just a fashion enthusiast, this event is not to be missed. WORKMAN continues to innovate while keeping affordability in mind, demonstrating their commitment to enhancing physical performance through advanced clothing solutions.