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Embracing Tradition and Innovation with TANGO Chirimen

From July 23 to August 5, and from July 23 to August 19, Mitsukoshi Ginza is celebrating the elegance of Kyoto’s TANGO chirimen through its unique greeting cards. This initiative is part of the Mitsukoshi Regional Co-Creation Project, designed to promote local products and embody Japan’s beauty. The greeting cards will serve as accessible souvenirs for both domestic and international tourists.

Introducing 'Kissho Kaden KYOTO'

The name Kissho Kaden signifies auspicious patterns drawn from traditional kimono fabrics known as Kogire. These vintage textile pieces are framed with Japanese paper, creating a divine combination. In collaboration with the city of Yosa in Kyoto, Mitsukoshi will incorporate TANGO chirimen textiles into these distinct greeting cards that reflect rich Japanese culture.

Mitsukoshi's Vision: Preserving Tradition

TANGO chirimen, a silk fabric unique to the northern region of Kyoto, has a history spanning over 300 years. This intricate weaving technique has faced challenges in recent years, primarily due to the decline in kimono demand, leading to the loss of weavers and the expertise needed to pass down these cultural techniques. Recognizing this predicament, Mitsukoshi has developed greeting cards utilizing TANGO chirimen as a way to maintain and revive traditional crafts.

Creating New Value

In light of the decreased demand for kimono, this project aims to diversify the utility of TANGO chirimen. By producing greeting cards, Mitsukoshi facilitates an opportunity for both Japanese and international guests to uplift the beauty of traditional Japanese craftsmanship and take it home as a tangible souvenir.

A Masterpiece Crafted in Kyoto

Nearly all design, weaving, dyeing, and paper processing for the Kissho Kaden cards takes place within Kyoto, encapsulating the essence of this region's craftsmanship. The project is supervised by EBRU, a design firm founded by three alumni from Kanazawa College of Art, specializing in culture and craft. They aim to tackle the challenges facing Japanese manufacturing through public engagement in cultural arts and the development of innovative products like the EARMIND earphone brand.

TANGO Chirimen: A Cultural Gem

The exquisite TANGO chirimen fabric is celebrated for its fine, textured surface and beautiful sheen. It represents not only skilled artisanal techniques but also holds significant cultural importance. The greeting cards will feature a variety of designs, such as traditional motifs of foxes and deities and stunning cherry blossoms (Sakura Kasumi Goshokai), each also featuring TANGO chirimen fabric.

The Creation Process

• - Weaving: Kyotan weavers at Yamato.
• - Design: Created by Chisosu Yusen Factory.
• - Dyeing: Executed by Baba Dyeing Works.
• - Gold Leaf: Developed by Kanazawa Gold Leaf Co..
• - Paper Processing: Handled by Subishya Co., with additional paper techniques conducted by Nabeta Taiyoudo.

Product Details

The Kissho Kaden KYOTO greeting cards come in a range of five designs, each priced at 2,640 yen. There are also wrapping cloths (furoshiki) available for some designs priced at 2,750 yen.

• - Greeting Card Designs:

- Genji Picture Board
- Kyotan Toy Collection
- Sakura Kasumi Goshokai
- Aoi Chidori
- Tsuru Kame Kyosarasa

The stunning window displays at Mitsukoshi Ginza feature these products, inviting customers to engage in this cultural journey.

Mitsukoshi's Regional Collaboration

The Mitsukoshi Regional Co-Creation Project aims to sustain and develop traditional crafts and industries across Japan. Started in 2020, the initiative emphasizes partnerships with local governments to promote regional branding and enhance tourism. To date, the project has successfully facilitated over 41 collaborations, expanding its influence nationwide. Mitsukoshi continues to display and lend decorations used in-store to various commercial venues around the nation, promoting sustainability.

Mitsukoshi recently signed a collaboration agreement with several organizations to enhance tourism in various regions, demonstrating their commitment to revitalizing local craftsmanship while building connections across communities.

The Kissho Kaden KYOTO greeting cards will be available at Mitsukoshi Ginza's first-floor promotion space and the 7th floor gift lounge during the specified dates. Visitors to the location are encouraged to celebrate Japanese culture and art through these delightful products.