#Japan #Kamakura #Pont de Chalons #Kamakura Emanza

Celebrating 13 Years in Kamakura: A Commitment to Community

As Pont de Chalons Kamakura marks its 13th anniversary, it reflects not just on its presence in this scenic city, but also on the relationships built with its residents and customers. For over a decade, the store has gained support and fostered connections within the community, which have influenced its journey. Inspired by the brand's desire to give back to the city, Pont de Chalons has embarked on a new initiative centered around the theme of "being close to the city and its people."

Meeting Kamakura Emanza: A New Partnership

In pursuit of a fresh community connection, interactions between the Kamakura Ambassadors and local residents led to the discovery of Kamakura Emanza, a nonprofit organization dedicated to creating a society where everyone, regardless of their background, can smile, connect, and belong. This non-profit, located in Ofuna, Kamakura, is deeply committed to craftsmanship, treating each project with dedication and care. The brand was immediately struck by the alignment of values; both Pont de Chalons and Kamakura Emanza share a heartfelt approach to their crafts.

This collaboration isn’t merely about support; it aims to create awareness of local craftsmanship and integrate the community with customers and creators alike. It represents a new challenge that intertwines people and products, fostering a deeper appreciation for what is made in Kamakura.

Everyday Shopping Becomes an Encounter with Local Craftsmanship

Starting this initiative, customers who purchase items from the Bonetrier series will receive their purchases wrapped in a meticulously handmade KAMAKURA BAG created by the skilled artisans at Kamakura Emanza. Each garment from the Bonetrier line originates from the brand’s own sewing facility in Uonuma City, Niigata, where it is crafted with care and precision. The commitment to quality is evident as each piece is created, ensuring comfort and durability for daily wear.

The KAMAKURA BAG, unique in its design, utilizes fabric derived from the creation of 'Bon Weekend'—an embodiment of sustainable practices. By repurposing materials that still hold value, these bags are expertly transformed into beautiful accessories by Kamakura Emanza's makers. Inside each bag, customers will find a leaflet detailing both Pont de Chalons’ and Kamakura Emanza’s philosophies on craftsmanship.

Notably, there are no stipulations regarding purchase amounts to qualify for the promo; the goal here is to provide an opportunity for engagement. Each garment chosen serves as a bridge, connecting customers with the individuals behind the local craftsmanship, fostering relationships within the community.

A Future Built on Community Connections

Having received much support from the Kamakura community, Pont de Chalons is committed to co-creating new value with the residents in the area. They see their role as not only providing fashion but also nurturing the relationships and connections that matter most. This project is a manifestation of their commitment as they aspire to foster deeper ties with both people and craftsmanship.

As a brand nurtured within Kamakura, Pont de Chalons will continue to value its relationships with the community, illustrating that fashion can serve as a means of connection. They aim to be a beloved local ladies' brand, one that walks alongside the community every day, embedded in both the lives of its customers and the ethos of the region.

Limited-Time Event at Pont de Chalons Kamakura

Bonjour! Bonetrier
Pont de Chalons x Kamakura Emanza Summer Craftsmanship Exhibition
Date: August 7-16, 2026
During this period, customers purchasing from the Bonetrier series will receive their items wrapped in the KAMAKURA BAG.

_Pont de Chalons is a brand that draws from its French roots, dedicated to offering clothing that seamlessly integrates into daily life and is cherished for the long term. Guided by values of comfort and quality, they are committed to enriching the lives of savvy adults through a flexible and timeless wardrobe._