Exciting Cashback Campaign for Pet Owners: Switch to New Cat Litter and Receive Rewards

Elleair, one of Japan's leading brands for hygiene paper products, has launched an exciting cashback campaign targeting pet owners. From November 14, 2025, to January 13, 2026, the first 20,000 participants who switch to "Kimiomoi Powerful Deodorizing & Antibacterial Cat Litter" and "Kimiomoi Cat Litter Sheets for System Toilets" will receive a cashback reward of up to ¥1,000 in QUO cards.

The "Kimiomoi" brand, designed specifically for pet owners, aims to alleviate their concerns about unpleasant odors. Utilizing innovative technology first introduced in April 2025, the new cat litter promises a fourfold increase in deodorization effectiveness compared to previous products, maintaining its effectiveness for an entire month. Additionally, the cat litter sheets are specially formulated to neutralize the unique odors associated with feline waste, ensuring that your home stays fresh.

The campaign follows the successful "Kimiomoi System Toilet Cat Litter and Sheet 100,000 Trial Campaign" held earlier, where users praised the products, stating, "The odors have vanished, and I am amazed!" and "The large granules are sturdy and do not break apart easily." An impressive 82% of cat litter users and 76% of sheet users reported satisfaction with these new products.

However, a survey revealed that 85% of current cat litter users tend to stick to specific brands due to compatibility concerns with their cats. This has underscored the need for a campaign designed to reduce barriers for those considering switching brands. Therefore, this cashback initiative offers a significant incentive to try out the new products and experience their advanced capabilities firsthand.

Here are the details of the campaign:

- Campaign Name: "Kimiomoi Cat Litter and Sheet Cashback Campaign"
- Valid Purchase Period: November 14, 2025 - January 13, 2026
- Submission Deadline: February 13, 2026, 23:59
- Eligible Products:

- Kimiomoi Powerful Deodorizing & Antibacterial Cat Litter (Large and Small Granule Sizes, 4L each)
- Kimiomoi Cat Litter Sheets for System Toilets (20 sheets, 3-4 day replacement, 1-week replacement, and multiple cat options)

Participants must switch from their current products, which should not include "Kimiomoi" products, and purchase the eligible products during the campaign period. To apply, they need to upload copies of their receipts and barcode images of their current products through the campaign site, filling out additional required details.

Cashback Details:

- ¥1,000 QUO card for customers who switch both cat litter and sheets.
- ¥500 QUO card for those switching either the litter or sheets only.

Limit: The program is capped at 20,000 participants, so quick action is advised! Should the limit be reached before the end date, the campaign will close.

For more information and terms, visit the campaign website.

In this competitive pet care market, Elleair continues to prioritize technology and customer feedback to ensure that both pets and their owners have a better quality of life. The "Kimiomoi" pet care line also includes other ranges such as normal cat litter, pet diapers, and wet wipes, ensuring a comprehensive solution for all pet ownership needs. The brand emphasizes its commitment to pet welfare through collaboration with veterinary experts, developing products that cater to the needs of pets and their owners.

Stay updated with the latest products by following their official website and Instagram page!