Goldfish Swim School Expands Its Reach with 7 New Locations in Los Angeles

Goldfish Swim School Makes Waves in Los Angeles



Goldfish Swim School Franchising, LLC is set to extend its reach across Southern California with an exciting agreement that promises to bring seven new swim schools to the Los Angeles area in collaboration with the franchise group GSS Los Angeles, led by local entrepreneurs Jason Adler and Alex Wang. This expansion is primarily driven by a mission to enhance swim safety in the community, which the founders identified as a growing need for local families.

The first swim school under this new venture is expected to open its doors by late 2026, with additional locations springing up in the following years. Jason Adler and Alex Wang not only bring their backgrounds in investment management but are also local residents navigating the complexities of parenthood. Their combined experiences as fathers inspired them to implement Goldfish Swim School's proven model to ensure that other children in their community benefit from quality swim instruction.

Wang expressed his enthusiasm, stating, "As fathers of children, my business partner Jason and I were drawn to Goldfish Swim School for its strong brand recognition and proven leadership. It presents an opportunity to provide excellent swim instruction to families in a growing area. We are dedicated to expanding our brand presence in Southern California and laying a solid foundation for future growth."

Every Goldfish Swim School location is designed for comfort and safety, featuring state-of-the-art facilities, including shiver-free 90-degree pools, tropical-themed environments, and parent viewing areas. This setup creates an enjoyable experience for kids and parents alike. The schools promise not only to deliver effective swim lessons but also to instill water safety awareness among students aged 4 months to 12 years. With a curriculum grounded in their proprietary philosophy, The Science of SwimPlay®, Goldfish Swim School integrates play-based learning, fostering essential life skills both in and out of the water.

With the upcoming expansion, each location aims to generate approximately 50 new jobs, contributing positively to the local job market. Chris McCuiston, CEO and Co-Founder of Goldfish Swim School, expresses his confidence in Adler and Wang’s capabilities, saying, "We are pleased to welcome Alex and Jason into the Goldfish Swim School family. Their enthusiasm and commitment to water safety make them ideal partners as they lead efforts to educate children about safe practices in aquatic environments throughout Los Angeles."

Currently, Goldfish Swim School operates three locations in California—Aliso Viejo, Santa Ana, and Ladera Ranch. The brand is actively seeking skilled operators for further expansions in thriving areas such as Sacramento, San Diego, San Francisco, San Jose, and beyond. Goldfish Swim School’s commitment to providing swim lessons and water safety education has led them to be recognized as a leader in the industry, awarded the title of the No. 1 swimming lessons franchise for nine straight years.

Since its inception in 2006 by Chris and Jenny McCuiston, the school has grown to over 195 locations across 40 states and Canada. Moreover, with more than 150 additional locations in development, it ranks 75th overall on Entrepreneur's 2025 Franchise 500® list. For those interested in Goldfish Swim School's franchising opportunities, further information is available at their official website.

In summary, Goldfish Swim School's venture into Los Angeles represents a significant stride in promoting water safety for children and families. The anticipated locations will not only enhance the community's access to swim lessons but will also fortify the essential safety measures that come with learning to swim, a skill that can save lives. As the company sets its sights on growth, it remains devoted to fulfilling its commitment to educating young swimmers on safety, competence, and enjoyment in the water.

Topics Consumer Products & Retail)

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