#Japan #Osaka #Digital Marketing #Synergy Marketing #Sanwa-I

Synergy Marketing's Innovative Partnership with Sanwa-I

In a strategic move to enhance their business operations, Synergy Marketing Co., Ltd., based in Osaka, has collaborated with Sanwa-I Co., Ltd., a specialist in screw fastening products based in Higashi-Osaka. This partnership aims to establish and strengthen Sanwa-I's digital marketing capabilities, responding to their necessity for growth and new customer acquisition.

Background of the Partnership

Sanwa-I has historically relied on traditional trade shows for expanding their customer base. However, the limitations of this approach, mainly due to insufficient resources to follow up on leads generated from such events, prompted the search for more effective marketing solutions. With a majority of their revenue stemming from existing customers, the need to attract new clients became paramount. Recognizing the limitations of their existing strategies, Sanwa-I turned to Synergy Marketing for assistance in implementing a more structured and effective marketing framework.

Building a Digital Marketing Foundation

Currently, both companies are focused on improving Sanwa-I's website and creating engaging content to form a strong digital marketing infrastructure. Notably, Sanwa-I aims to integrate both digital and traditional marketing methodologies. The goal is not solely to rely on digital channels for sales; rather, it is to enhance productivity through digital tools, which would subsequently free up their sales team to engage authentically with potential clients, maximizing the impact of personal interactions.

By blending digital efficiency with personal outreach, Sanwa-I envisions transforming its sales organization into one that not only thrives on technology but also allows its sales representatives to shine through meaningful engagements.

Commitment to Long-term Growth

Synergy Marketing positions itself as a partner in this journey, pledging to support not only in the provision of marketing tools but also in the transformation of organizational culture. Their commitment extends beyond initial implementation to embracing long-term strategies that emphasize cultural change and sustainable growth for Sanwa-I.

Leveraging Advanced Marketing SaaS

Central to their efforts is "Synergy!", a marketing SaaS that has been operational since 2005, serving approximately 5,300 companies across sectors, from e-commerce to healthcare. This cloud-based CRM solution facilitates comprehensive customer relationship management with robust features like web forms capable of handling large traffic and versatile email distribution capabilities. The infrastructure is hosted on Amazon Web Services (AWS), ensuring high security and scalability.

As they prepare to celebrate its 20th anniversary in 2025, Synergy! has evolved from a CRM solution into a multifaceted marketing SaaS. It not only addresses CRM needs but also encompasses a wide range of functionalities aimed at enhancing marketing effectiveness and operational efficiency.

Conclusion

In conclusion, Synergy Marketing is dedicated to continuing its impactful collaboration with Sanwa-I, ensuring that their efforts in the digital marketing sphere contribute significantly to the company's growth. By integrating modern digital strategies with traditional sales methods, both Synergy Marketing and Sanwa-I are setting a precedent for future marketing practices in the manufacturing sector, demonstrating that with the right partnerships and tools, any organization can thrive in today's digital landscape.

For further information, visit: Synergy Marketing - Sanwa-I Case Study