#Japan #Tokyo #Chinese Market #Meiji Milk Coffee #Delicious Milk

Meiji's Delicious Milk Coffee Set to Enter the Chinese Market

On December 15, 2025, Meiji Holdings Co., Ltd. is excited to introduce its renowned "Meiji Delicious Milk Coffee" to Chinese consumers, branded as "Meiji Zhen Hao He Niu Nai (Coffee Flavor)." This launch is part of a broader strategy to expand Japanese brands internationally, building upon the product's impressive domestic sales record of 23 million units.

A Strategic Move in a Booming Market

With the rapid growth of the coffee market in China, expected to reach approximately ¥15.8 trillion in 2024 and potentially ¥20 trillion by 2025, Meiji aims to capture this burgeoning consumer base. The brand's entrance into China is prominent due to the rising demand for coffee, particularly milk-based varieties such as cappuccinos and lattes, which consumers favor for their pleasant taste and refreshing nature.

The decision to roll out "Meiji Delicious Milk Coffee" is strategic, as it aligns with consumer preferences in the Chinese market, where the beverage's appealing taste and smooth profile are crucial. This marks the first time that Meiji's Milk Coffee, a top contender in Japan's dairy segment, is being introduced abroad, showcasing the brand's commitment to meeting global market demands.

Quality Ingredients and Unique Flavor

"Meiji Delicious Milk Coffee" features exceptional quality, utilizing over 80% carefully selected fresh milk sourced from the same region as its domestic counterpart. The product is crafted using a proprietary natural taste method that reduces any unique odors or flavors typically associated with milk, delivering a clean, refreshing aftertaste.

To ensure the beverage's authentic flavor, Meiji has chosen Colombian Arabica coffee beans known for their rich aroma, which enhances the overall drinking experience, especially when harmonized with the milk's creamy taste. Designed with lower sweetness and higher milk content, the beverage provides a less bitter profile that aligns perfectly with the breakfast habits of Chinese consumers.

Thoughtful Packaging and Brand Messaging

Keeping in line with the original Japanese brand's minimalist and hygienic design, the packaging of the new product showcases a warm milk coffee hue that emphasizes its blend of milk and coffee. The product name and label are straightforward and effective in communicating its value. Additionally, a local slogan emphasizing hundred-year quality reinforces confidence in Meiji's brand reliability, promising a trustworthy choice for customers.

Through the introduction of this product, Meiji not only aims to enhance the dietary health of Chinese consumers but also seeks to expand the market for milk consumption within the country.

Expansion of Product Line in Japan

In preparation for the upcoming launch in China, Meiji is also expanding its domestic offerings. Starting December 2, 2025, a new 200ml version of the "Meiji Delicious Milk Coffee" will be available, complementing the existing 450ml option released on October 8, 2024. This smaller, portable size is designed for on-the-go enjoyment and targets those who wish to indulge in quality dairy beverages in their daily routine.

By broadening its product range, Meiji aims to enhance customer experience and promote the value of fresh milk, contributing significantly to the demand creation and consumption of quality dairy products.

In essence, Meiji's focus is not only on introducing a delicious beverage but also on promoting a healthy, high-quality lifestyle through its innovative offerings. As it ventures into the Chinese market, Meiji remains committed to delivering trusted, flavorful products that meet the evolving needs of consumers.