#USA #New York #5WPR #Gamification #FanArcade

5WPR Selected as Agency of Record for FanArcade

In a significant development in the marketing and gaming industries, 5WPR, one of the largest independent public relations and digital marketing agencies in the United States, has announced its appointment as the agency of record for FanArcade. This innovative web platform allows brands, artists, and athletes to create data-driven, culturally relevant gamified experiences at pace.

5WPR's expertise in gaming and emerging technology PR will be pivotal in driving a comprehensive communication strategy aimed at boosting the visibility of FanArcade. The agency plans to highlight the platform's capabilities in launching new games and forming strategic partnerships while promoting the successes and real-world impact of its activations. In doing so, 5WPR aims to establish FanArcade’s executive leadership as thought leaders at the intersection of gaming, culture, and brand engagement.

One of the significant challenges brands have faced in utilizing gaming for engagement has been the historical limitations of costly and lengthy development cycles tied to platforms like Roblox and Fortnite. FanArcade seeks to dismantle these barriers, enabling rapid deployment of high-quality web-based games while maintaining valuable consumer data and insights. This agile approach allows brands to engage with current cultural moments rather than responding retroactively.

Lori Ruggiero, Managing Partner and EVP of Corporate Technology at 5WPR, emphasized the transformative potential of FanArcade, stating, "Gaming is one of the most powerful engagement tools available to brands, but historically it has been limited by high costs, long development cycles, and closed platforms. FanArcade changes that equation, and we're excited to help tell that story."

FanArcade's founders represent a uniquely interdisciplinary team well-versed in music, technology, and culture. The company's founder, Marcus Brown, is a former Billboard-charting artist who transitioned from music to become a developer at Epic Games. He is joined by Kenford Peli, an experienced entrepreneur and artist manager, and Anthony Brown, a former professional basketball player. Together, they strategically navigate the synergy of sports, entertainment, and gaming.

As FanArcade embarks on this pivotal growth phase with the support of 5WPR, the expected outreach includes not only lifting its profile among leading brands but also showcasing the real-world impact of their gaming initiatives. Anthony Brown, Co-Founder of FanArcade, expressed readiness for this new chapter: "We’re excited to kick off this PR program with 5WPR as we enter an important next phase of growth for FanArcade. This partnership will help us more clearly tell our story, showcase the impact of our work, and introduce FanArcade to a broader audience."

Since its establishment in 2025, FanArcade has collaborated with various prominent names in the industry, including GloRilla, Chance the Rapper, 4Batz, Playboi Carti, Pinky Doll, Ayra Starr, TiaCorine, and Summer Walker. This diverse portfolio reflects their commitment to engaging top talents while providing innovative solutions for brands.

To learn more about FanArcade and its offerings, visit fanarcade.tv. Information regarding 5WPR can be found at 5wpr.com.

About 5WPR

Founded in 2003, 5WPR has built a reputation for delivering creative PR solutions that engage a variety of businesses across numerous sectors. The agency has garnered several accolades, including recognition as a top agency by O'Dwyer's and Agency of the Year in the American Business Awards® 2024.

With a team of over 250 professionals, the agency manages communications for both B2C and B2B businesses, effectively combining traditional and digital marketing to optimize client outreach. Additionally, their innovative approach earned them a spot on the Digiday WorkLife Employer of the Year list.

About FanArcade

FanArcade is revolutionizing brand and fan engagement through its web-based platform, enabling quick deployment of interactive gamified experiences that tap into cultural trends. Founded by a team rooted in music, sports, and technology, the platform allows partners to maintain access to critical audience insights while fostering real-time participation in cultural dialogue. For more insights, visit fanarcade.tv.