#Japan #Chuo #LiIBe #Hair Palette #Color Shampoo

Rising Demand for Color Shampoo Among Hairdressers

In today's beauty industry, a significant shift has been observed regarding the demand for color shampoo. A recent survey conducted by LiIBe, a company based in Chuo, Tokyo, indicated that more than 60% of professional hairdressers with over three years of experience have noted an increase in demand for color shampoo. This rise comes amid a growing consumer interest in maintaining vibrant hair colors for longer periods due to the increasing use of social media, which allows individuals to showcase diverse hair colors.

Study Overview

The survey was conducted between November 5 and November 10, 2025, comprising 213 respondents aged between their 20s to 40s. It aimed to reveal insights into how these professionals perceive the evolving needs of clients regarding color shampoos, as well as the criteria they prioritize when selecting products.

Key Findings

1. Increase in Demand: Over 62% of the respondents indicated that they have seen a rise in the demand for color shampoo, with 43.2% feeling it has “somewhat increased” and 18.8% noting it has “increased significantly.”
2. Consultation Trends: Approximately 30% of these hairdressers stated they recommend color shampoo to over half of their color-treated clients, highlighting the growing acceptance of these products.
3. Common Concerns Raised by Clients: Hairdressers frequently receive inquiries about the frequency of use (26.3%) and how to choose the right color (25.8%) of color shampoos.
4. Selection Priorities: When choosing a color shampoo, the top consideration beyond color retention and vibrancy is hair damage care, as 36.2% of the respondents identified this as crucial.
5. Key Ingredients: Professionals are currently focusing on ingredients that promote color longevity and prevent fading, further emphasizing the importance of effective formulations in color shampoos.

Conclusion

The findings suggest that the demand for color shampoo is indeed rising among consumers, as noted by the hairdressers in the study. Brands like LiIBe are responding to this trend by offering innovative products such as their Hair Palette, which combines professional-grade ingredients tailored to haircare needs. With its clear color formulation and moisture-rich components such as hand-pressed argan oil, Hair Palette doesn’t just support vibrant color retention but also nourishes and protects the hair from damage.

Company Info: LiIBe, located in Tokyo, focuses on lifestyle branding, including the development and sale of beauty and health-related products. Their product offerings reflect a blend of quality and care for hair, aiming to enhance customer satisfaction in the evolving beauty landscape.

For more details on Hair Palette and its benefits, please visit the LiIBe website.