#Japan #Confectionery #Soka #Awashimado #Soka Marui

Awashimado: 98 Years of Crafting Delightful Sweets

Established in 1925, Awashimado is a notable Japanese confectionery brand proud to open its first direct sales store on the first floor of Soka Marui. This new venture marks a significant milestone in their journey, which now spans almost a century, as they expand their reach to serve customers directly, eliminating middlemen and enhancing the shopping experience. The store opened its doors on September 5, showcasing over 50 varieties of delightful treats, all freshly delivered from their Tochigi Sano factory.

Commitment to Quality and Taste

Awashimado prides itself on carefully balancing quality and flavor, embodied in its corporate philosophy of "Creating Deliciousness and Smiles." The brand is renowned for its persistent dedication to using authentic ingredients, including their signature homemade red bean paste, made from azuki beans sourced from contracted farms. The meticulous selection process of the beans and the slow cooking method ensure a rich, authentic taste that properly complements not only their traditional Japanese sweets but also their Western-style confections.

Their product lineup is designed to celebrate various regional delicacies from Ehime, Kyushu, Chugoku, Kyoto, and Tochigi, showcasing a fusion of both Japanese and Western treats that can cater to diverse tastes. The variety is astounding: from traditional favorites to exclusive items only available at the new Soka Marui store, customers can expect to find bargains and seasonal specialties that highlight Japan’s rich confectionery tradition.

Featured Offerings from Awashimado

Among the standout featured products are:

• - Sweet Potato Steamed Buns (2-pack, ¥246 incl. tax): Soft, chewy buns filled with diced sweet potatoes, these delightful treats are perfect when warmed.
• - Salted Red Bean Daifuku (5-pack, ¥257 incl. tax): A unique take on the classic daifuku, this version features red beans and self-cooked sweet bean paste, incorporating the flavors of Nagasaki’s Isoshio salt for an elegant touch.
• - Chestnut Dorayaki (1-pack, ¥118 incl. tax): Moist pancake sandwiches filled with rich sweet bean paste, incorporating exquisite chestnut pieces for a touch of luxury.

In addition to these signature items, Awashimado's extensive range includes dorayaki, daifuku, buns, mochi, and the renowned Ehime tart, accommodating those who prefer non-bean options. Seasonal specials like sakura mochi for Hinamatsuri and ohagi for Higan will also be featured, providing a delightful glimpse into the traditions of Japanese sweets.

Opening Campaign and Store Details

To celebrate the grand opening, Awashimado is enticing the first 1,000 customers at Soka Marui with a special gift: a "Dorayaki Exchange Voucher." This voucher allows customers to claim one dorayaki on their next purchase of 300 yen or more until September 30, enticing chocolate lovers and casual shoppers alike to explore the offerings.

Moreover, shoppers are welcomed with remarkable deals on select items, ensuring everyone can indulge in a sweet treat without feeling guilty about their wallets.

Shop Information

• - Location: First Floor, Soka Marui
• - Opening Date: September 5 (Friday)
• - Business Hours: 10:30 AM to 8:00 PM

Don't miss the chance to experience delightful flavors and exclusive offers at Awashimado’s first direct sales store! Visit Awashimado or Soka Marui for more information.