#Japan #Tokyo #Switch Media #TVAL #XMI

Switch Media's Innovative New CM Alert Service

Switch Media, a leading advertising data analysis SaaS provider based in Minato, Tokyo, has unveiled a groundbreaking service called the "New CM Alert." This service automatically detects newly aired television commercials that meet specified criteria and sends notifications the very next day. This advancement is designed to help marketers keep up with competitors and adapt their strategies accordingly in a fast-paced advertising environment.

Key Features of the New CM Alert Service

The New CM Alert service is tailored to enhance the PDCA (Plan-Do-Check-Act) cycle for advertising strategies, allowing users to quickly and easily understand the latest trends and activities of their competitors. Here are the standout features of this service:

1. Timely Notifications for New Commercials
Once a new commercial that fits the specified conditions airs, users will receive an email notification as soon as the next day. This prompt delivery of information allows marketing teams to monitor competitor activity in near real-time, facilitating the brainstorming of rapid response strategies.

2. Flexible Search and Notification Options
Users can set flexible search criteria, utilizing multiple parameters such as company names, product names (keywords), and product categories. This ensures that marketers only receive relevant information about specific commercials from competitors they are particularly interested in. Additionally, the frequency of notifications can be adjusted based on the user's needs—daily, weekly, or monthly—allowing for a tailored approach that aligns with individual operational styles.

3. CSV Download for Easy Reporting
In addition to receiving email notifications, essential information is available for download in CSV format. This includes data like the initial air date of competing commercials and advertising volume (GRP) necessary for competitive analysis. This ease of access to data supports quick and efficient report generation, allowing marketing teams to stay ahead of the competition.

About Switch Media

Founded by CEO Toshiharu Takayama, Switch Media specializes in providing impactful software products like TVAL, a SaaS product that integrates vast television viewer panel data and purchase data from Intage to measure the effectiveness of TV commercials accurately. Moreover, they also operate Cross-Media Insights (XMI), which assists brands in streamlining their media budget allocation by analyzing both TV and digital advertising data.

Contact Information

For inquiries regarding the New CM Alert service, interested parties can reach Switch Media directly:

• - Phone: +81-3-6441-2056 (Business hours: Weekdays, 10:00 AM - 7:00 PM)
• - Contact Form: Switch Media Inquiry

Explore Further

To learn more about Switch Media and its services:

• - Visit TVAL: TVAL
• - For Cross-Media Insights: Cross-Media Insights
• - For TVAL now: TVAL now
• - Careers: Switch Media Recruitment

Switch Media continues to push the boundaries of advertising effectiveness, ensuring their clients remain competitive in a rapidly evolving marketplace. With the New CM Alert service, they are set to revolutionize how brands engage with advertising data and competitive analysis.