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HOTWORX: A Year of Growth and Innovation in 2024

As 2024 comes to a close, HOTWORX, the trailblazing 24-hour infrared fitness studio franchise, reflects on a transformative year marked by significant growth, innovative fitness solutions, and impactful charitable endeavors. Having launched 143 new studios, HOTWORX has successfully reached the impressive milestone of 700 locations within just seven years, establishing itself as a leader in the fitness industry.

Innovations in Nutrition Tracking

One of the standout features introduced this year is the upgrade to the DIETTRAX app, a comprehensive nutrition tracking tool designed to empower members in their fitness journeys. With functionalities like voice and image recognition for meal tracking, customizable meal plans, and progress monitoring, DIETTRAX aims to make nutritional management effortless. Features such as intermittent fasting scheduling and hydration tracking further enhance the overall member experience.

Stephen Smith, the founder and CEO of HOTWORX, emphasizes the importance of nutrition in fitness: “Proper nutrition is the foundation of every fitness journey. With DIETTRAX, we're making it easier than ever for our members to take control of their health and achieve their goals.”

Philanthropic Initiatives: Making a Difference

In addition to its commitment to health and fitness, HOTWORX is dedicated to giving back to the community. Building on the success of its 'Hiking for Heroes' initiative over the past three years, the franchise launched the 'Workouts for Heroes' program in December 2024. This program invites members to honor veterans by purchasing dedication ribbons, which are prominently displayed in local studios. Each ribbon tier allows participants to contribute $1, $5, or $10, with proceeds going toward veteran families supported by the Sacred Mountain Retreat Center (SMRC) and the National Breast Cancer Foundation's Military Women's Patient Relief Fund. This campaign achieved remarkable results, including raising enough funds to donate two Jeep vehicles to families in crisis.

Additionally, HOTWORX drove significant contributions in October through its 'Pink Camo' towel promotion, raising $28,000 for breast cancer support specifically for military women during Breast Cancer Awareness Month.

Rapid Expansion and Recognition

The expansion of HOTWORX and its accolades have not gone unnoticed, with Entrepreneur Magazine recognizing the franchise in its inaugural 2025 Franchise 500 rankings, placing it 95th. This recognition reflects HOTWORX's impressive growth rate, marked by a 115.9% increase in units over three years, along with its considerable brand power and financial stability.

In 2024, HOTWORX also forged an exciting partnership with the activewear brand Fabletics, showcasing its influence and innovative role within the fitness sector. This collaboration underscores HOTWORX’s commitment to providing unmatched value to its members while continuing to disrupt the fitness industry landscape.

Forward-Looking Goals for 2025

With a robust foundation of community engagement, cutting-edge technology, and rapid expansion, HOTWORX is poised for another monumental year in 2025. The plans for next year include increasing the number of operational studios across the United States and exploring opportunities in new territories, particularly in Canada and Mexico. The ambitious goal is to reach 800 studios by the end of 2025.

Stephen Smith remarks on the journey thus far: “HOTWORX's journey to 700 locations in just seven years is a testament to our revolutionary approach to fitness and our unwavering commitment to our members. As we look to 2025, we are excited to continue transforming the fitness experience while giving back to the communities we serve.”

For more information on HOTWORX and find a location near you, please visit hotworx.net. Additionally, those interested in franchising opportunities can learn more at hotworx.net/franchising.

About HOTWORX®

Founded in Marrero, LA, HOTWORX is renowned for its innovative approach to infrared fitness training. With over 700 locations and a community of more than 250,000 members, HOTWORX offers a unique immersive exercise experience that marries infrared heat with invigorating 30-minute isometric workouts or 15-minute high-intensity interval training sessions. Utilizing its patented infrared sauna, HOTWORX promotes a “3D Training” methodology that enhances fitness results, ensuring workouts are effective and detoxifying. Members benefit from the convenience of booking their sessions through the HOTWORX Burn Off app, making fitness more accessible than ever.