#United States #Charlotte #Salvation Army #Belk #Belkie Bear

Belk's Holiday Initiative with The Salvation Army

As the holiday season approaches, Belk, a prominent retailer, is stepping up to support communities in need by joining forces with The Salvation Army. This partnership will promote a spirit of giving and will notably assist families and children who are struggling, especially in the wake of the devastating hurricanes that have impacted the Southeast region.

A Timely Response to Community Needs

Throughout December, Belk is opening its doors to generosity. The Salvation Army, famed for its red kettles and bell ringers, will set up outside all Belk locations, encouraging customers to contribute. Shoppers can donate directly at the kettles or opt for online donations via the Belk Salvation Army Donations portal. Belk is committed to ensuring that all donations collected until Christmas Eve aid local families, creating memorable holiday experiences despite adversity.

"We are proud to support The Salvation Army, particularly this year, given the overwhelming need in many of our communities due to the hurricanes that hit this fall," said Don Hendricks, CEO of Belk. Hendricks emphasized the company’s dedication to facilitating various channels for customer contributions, allowing everyone to play a part in helping their neighbors during this challenging time.

Activities Encouraging Donations

To make creating the holiday magic even easier, Belk is inviting customers to give warm gifts this season. People can purchase new cold-weather essentials such as hats, gloves, and jackets to donate for all ages. Collection bins will be stationed at every Belk and Belk Outlet store until December 21. This initiative allows customers to directly contribute to the warmth and comfort of those in need.

Additionally, the launch of the 2024 Belkie, Belk's adorable teddy bear mascot, further emphasizes the retailer's commitment to philanthropy. Every purchase of the Belkie teddy bear will see $1 donated to The Salvation Army, allowing customers to gift joy while making a positive impact.

About Belk

Founded in 1888, Belk, Inc., has cultivated a tradition of providing quality products at competitive prices while treating customers like family. Headquartered in Charlotte, North Carolina, the company operates nearly 300 stores across 16 Southeastern states and maintains a robust online presence through its website and mobile app. With over 135 years of commitment to customer satisfaction and community support, Belk continues to thrive as a cornerstone in the regions it serves. The partnership with The Salvation Army exemplifies Belk's enduring legacy of giving back. To learn more about Belk and its community initiatives, visit Belk's newsroom.

Belk’s dedication to aiding local charities, organizations, and families highlights its resolve to remain a pillar of support during the festive season. As this holiday period unfolds, Belk invites everyone to become a part of the change, creating a ripple effect of kindness that reaches beyond the stores.

Conclusion

By collaborating with The Salvation Army, Belk is not only enhancing its holiday offerings but also reinforcing the importance of community support. This partnership emphasizes a message of empathy and kindness, inviting customers to join in the act of giving, thus embodying the very spirit of the holiday season.