YOLU Skincare Series: The Sensational Overnight Mask
In a remarkable turn of events, YOLU, the nighttime beauty brand by I-ne, has captured significant attention with the launch of its new product, the "Overnight Hydration Sheet Mask Moist/Clear." Released on November 4, 2025, this innovative skincare item sold out within just two days, demonstrating an overwhelming demand similar to a trendsetting phenomenon.
The product is set to be restocked on November 18, 2025, exclusively through YOLU's official online store and multiple e-commerce platforms, including Amazon, Rakuten Ichiba, Yahoo! Shopping, Qoo10, and others. The encouraging response from customers signals a growing interest in products that cater to nighttime skincare needs.
The Action Behind the Product
Targeted specifically at women in Japan, who experience some of the shortest sleep durations globally, YOLU has developed this overnight mask by focusing on the notable effects of melatonin, a hormone that regulates sleep cycles. The concept of "night beauty skincare" aims to transform limited nighttime hours into comprehensive beauty routines, allowing for deep nourishment and restoration while users sleep.
Utilizing a carefully selected blend of three plant extracts perfectly aligned with the beneficial effects of melatonin, this product aspires to balance the skin environment throughout the night. It helps nourish and rejuvenate skin that has endured daily stressors, much like a refreshing night's sleep.
Unique Features and Ingredients
The Overnight Hydration Sheet Mask combines meticulously chosen skincare active ingredients with a next-generation moisture-retaining sheet. Designed to hydrate skin for an entire evening, the mask delivers intensive care against the wear and tear inflicted during daily life, helping users achieve soft, radiant skin by morning, akin to the results of a restful night’s sleep.
Key active ingredients include:
- - Porphyridium Cruentum Extract: Known for its skin-enhancing properties.
- - Glycerin Derived from Caprylic/Capric Acid: Provides deep hydration.
- - Tocopherol: Acts as a powerful skin conditioning agent.
- - Centella Asiatica Leaf/Stalk Extract: A soothing compound that promotes skin healing.
Product Details
The YOLU Overnight Hydration Sheet Mask is available in two variations:
- - Moist Mask: Packed with intense hydration properties.
- - Clear Mask: Designed to clear and rejuvenate the skin’s surface.
Both come in packs of seven sheets and are priced at ¥880 (tax included).
Availability
"YOLU SKIN" will be available through various channels:
- - From November 3, 2025, at select Loft and PLAZA locations across Japan (some exclusions apply).
- - From November 4, 2025, through the YOLU official online store and major e-commerce shopping sites.
As consumers become more interested in nighttime skincare routines, the YOLU Overnight Mask stands as a beacon of innovation in beauty care. For further details regarding product features and usage instructions, please refer to the official release.
For more information about YOLU and its skincare line, you can visit their official website
here or follow them on Instagram
here. Also, check out their posts on X
here.