Experience Custom Accessory Creation at the New Y!Y! Hands Shinjuku Store Opening

Y!Y! Hands Shinjuku Store Launches

A new experience-based store, Y!Y! Hands Shinjuku, opens its doors on April 10, 2026, offering customers the chance to create their very own custom accessories, including smartphone cases and keyrings. This initiative is part of a growing trend among Generation Z, who seek personalization in their belongings. The store is operated by YASUMI WORKS, a subsidiary of Pixta Inc., located in Shibuya, Tokyo.

Opening Details

Date: April 10, 2026
Time: 11:00 AM
Location: 402 Showa Building, 2-18-5 Yoyogi, Shibuya, Tokyo
Instagram: Y!Y! Hands Shinjuku

What is Y!Y! Hands?

Y!Y! Hands is a pioneering brand that has successfully introduced the Italian charm revival to Japan. The Shinjuku store aims to lead a new trend in custom accessory creation, allowing customers to express their individuality through hands-on workshops.

Workshop Experience

At Y!Y! Hands, the creative journey begins with choosing your favorite components. The workshop is designed to ensure ease and enjoyment for everyone, even if it's your first time:

1. Start with Bead and Part Selection
Participants will first grab a measuring cup to begin choosing from a wide variety of beads and parts available in-store.

2. Weigh and Choose as You Wish
Customers can fill their cups with desired beads from a colorful selection, choosing between a minimum of 10g and a maximum of 80g based on the volume needed for their project.

3. Final Weighing and Payment
After selecting the desired beads, customers will proceed to the counter for final weighing and payment.

4. Create Your Unique Accessory
At designated seats with carefully designed interiors, customers can start creating their original items using parts for keychains and smartphone cases, allowing for endless creativity.

Workshop Duration and Pricing

The entire experience typically takes about an hour. Pricing structure includes a base fee of 750 yen, which covers the parts and accessories, plus bead costs based on the chosen weight, making it flexible for customer preferences.

Store Hours

- Monday to Friday: 3:00 PM - 9:00 PM
- Saturday and Sunday: 11:00 AM - 9:00 PM

Unique Features of Y!Y! Hands Shinjuku

Participatory Experience

The store aims to provide a candy-shop-like atmosphere that excites while selecting parts in a 'pick and weigh' style display, reinforcing the thrill of customization.

Themed Environment

The interior reflects the vibe of a trendy girls' room, designed in pastel colors with charming décor, creating a relaxing space that feels like a friend's cozy abode.

Social Media Friendly Spaces

Not only do customers have a place to capture their completed creations, but the overall immersive design also serves as a stunning background for social media posts, turning every moment into a lasting memory.

Booking and Reservation

Reservations are required to join the workshops, which can be done through the official booking site or via Instagram direct messaging. Participants are encouraged to book at least 24 hours in advance.

- Official Reservation Site: Book Here
- Instagram: Y!Y! Hands Shinjuku

Background of the Opening

With the resurgence of retro and Y2K fashion trends, there’s a growing fascination among consumers, especially the younger generation, to personalize phone accessories and small items. Y!Y! Hands Shinjuku reflects this cultural shift, catering to a demand for not just unique products, but the creation process itself. The rise of the 'process economy' emphasizes enjoyment in the act of creating over mere ownership. The store aims to provide unique materials and an environment that fulfills the desire for individualized expression.

Vision of the Planner

CEO Ayumi Nakahama emphasizes the joy of creativity: "Having been captivated by the freedom of Italian charms, I am thrilled to bring this experience to Japanese girls. In a world where everything is available online, it is essential to emphasize the joy of choosing and creating in a tangible way. I hope many will experience the happiness of shaping their preferences in our carefully crafted space."

About YASUMI WORKS

YASUMI WORKS focuses on creating experiences that emphasize playfulness and curiosity, aiming to provide adults with joyful weekend activities. The company thrives on the belief that making memories and exploring creativity fosters communities, pushing society forward.