#United States #New York #retail #womenswear #Shapermint

Shapermint Takes Major Retail Step with Walmart Launch

Shapermint, a pioneer in the shapewear industry known for its comfortable shaping essentials, has announced its significant retail expansion with the launch of a specially curated collection at Walmart. This move marks a crucial milestone for the brand, as it seeks to reach an even wider audience beyond its successful online platform.

Founded in 2018, Shapermint has quickly established itself as a leading online destination for shapewear, boasting a customer base of over 12 million. The company aims to empower women by providing them access to high-quality, confidence-enhancing shapewear tailored to all body types.

The brand's co-founder and CMO, Massimiliano Tirocchi, expressed the excitement surrounding this development, stating, “After successfully building a digital-first brand, expanding into Walmart marks a major milestone for us to serve even more customers.” The curated collection, branded as Shapermint Core, is designed to deliver the essential shaping support women need throughout their daily lives, ensuring they feel both comfortable and confident.

The Curated Collection: 'Shapermint Core'

Shapermint Core features a thoughtfully selected seven-piece collection which includes:

• - Wireless Shaping Bra: This ultra-comfortable bra provides ample support while ensuring ease of wear.
• - High-waisted Shaping Panty, Boyshort, and Shorts: Ideal for all-day wear, these pieces smooth and shape without causing discomfort.
• - Shaping Bodysuit: This one-piece offering delivers additional shaping and support, perfect for various outfits.
• - Shaping Tights Cami: These everyday staples offer flexibility, shape, and effortless layering options.

Gabrielle Richards, Shapermint’s Brand Director, commented on the motivation behind this assortment. “We curated these styles in response to a growing demand for shaping solutions that seamlessly fit into daily life without causing any discomfort,” she mentioned. The commitment to inclusivity showcases how Shapermint is dedicated to making every woman feel confident and supported in their attire.

A Vision of Accessibility and Empowerment

This strategic move to Walmart not only amplifies Shapermint's retail footprint but also reinforces its mission to transform the shapewear experience. By placing its products in one of the largest retail chains in the U.S., Shapermint aims to make stylish and comfortable shapewear accessible to women from all walks of life.

Shapermint’s expansion into physical retail stores aligns with the current trend of online brands venturing into traditional retail. This approach allows brands to gain even greater consumer access and forge stronger connections with customers, who often appreciate the ability to see and feel products before making a purchase.

Conclusion

As Shapermint continues to evolve as one of the largest size-inclusive shapewear and intimates brands in the nation, its Walmart launch stands to make a significant impact on the lives of women seeking comfortable and supportive shaping essentials. With its focus on quality and inclusivity, Shapermint is reshaping the landscape of intimate apparel, ensuring that every woman has access to shapes that empower their confidence, wherever they choose to shop.

For more information about Shapermint's offerings and to start shopping the new collection available at Walmart, visit Shapermint.com.