Exciting Summer in Shibuya with JUNGSAEMMOOL's Limited POPUP Featuring TWS

The vibrant streets of Shibuya will soon come alive with the unique beauty offerings from the popular Korean makeup artist brand, JUNGSAEMMOOL. From August 3rd to August 9th, 2026, HMV&BOOKS SHIBUYA will host a special popup event for the brand's skincare line, BeginS. This limited-time event is set to attract both fans of the group TWS and enthusiasts of Korean cosmetics alike.

The design of the popup revolves around bringing together beauty and music, as JUNGSAEMMOOL’s ambassadors, the boy band TWS, will be an integral part of the event. During this week-long popup, attendees can purchase a selection of the latest products from both BeginS and JUNGSAEMMOOL. But that’s not all – those who spend a certain amount on eligible items will receive exclusive TWS photo card sets and original merchandise, featuring never-before-seen visuals of the group.

In addition to product offerings, there will be a dedicated photo spot where fans can capture their experiences and memories. For social media enthusiasts, the event will also feature a campaign encouraging attendees to follow the brand's social media accounts, enhancing audience engagement.

Important Details About the Popup

- Event Dates: August 3rd (Monday) to August 9th (Sunday), 2026 (10:00 AM to 9:00 PM daily)
- Venue: HMV&BOOKS SHIBUYA
- Address: 5F Shibuya modi, 1-21-3 Jinnan, Shibuya-ku, Tokyo, Japan.
- Contact Number: 03-5784-3270

Please note that event hours are subject to the venue's operational times, and plans may change without prior notice. In cases of high crowd volume, entry may be restricted, so attendees are encouraged to arrive early to secure their spot.

Exclusive Purchase Benefits

To sweeten the deal, specific purchase thresholds have been set for exclusive rewards:

- Spend over 2,970 JPY on BeginS products: Receive a set of six exclusive TWS photo cards along with a unique photo card holder.
- Spend over 3,520 JPY on JUNGSAEMMOOL products: Get a special TWS heart keyring.

These limited benefits are available while supplies last, so customers are encouraged to act quickly. Images of these rewards serve as a visual preview, but actual items may vary.

Featured Products at the Popup

All prices include tax:

- BeginS by JUNGSAEMMOOL: 1+1 Pink GB Serum Duo Set for 2,970 JPY.
- JUNGSAEMMOOL: Essential Skin Nuder Cushion available in 4 colors for 3,520 JPY.

Also includes a special set of the Essential Skin Nuder Cushion in 2 colors for 5,390 JPY and the Artist Cushion Brush available in 8 colors for 1,980 JPY. The Essential Moor Micro-Fitting Mist and Ultra Setting Fixer are priced at 2,530 JPY each, whereas the Pro Lasting Finish Powder is offered for 2,200 JPY.

About TWS

TWS, the six-member boy group that debuted with their 1st mini-album Sparkling Blue on January 22, 2024, is known as the younger brother group of SEVENTEEN. Their name stands for