#United States #Tajín #Houston, Texas #Selena Gomez #Rare Beauty

The Power of Flavor Meets Makeup: Tajín x Rare Beauty Collaboration

In an exciting and vibrant collaboration, two beloved brands, Rare Beauty and Tajín, have joined forces to create the Rare Beauty x Tajín Cheek and Lip Set. Launching exclusively on August 21, 2025, this limited edition set is now available at Sephora.com and RareBeauty.com until supplies last.

A Fusion of Cultures and Colors

Selena Gomez, the founder of Rare Beauty, expressed her enthusiasm for this unique collaboration by saying, "This collaboration celebrates what makes us unique: our culture, our energy, and the moments that bring us together." Just like the iconic flavors of Tajín, the makeup set aims to bring a splash of vibrancy and warmth to any occasion.

The collection draws inspiration from the signature colors of Tajín® Clásico and Tajín® Chamoy, featuring two full-sized exclusive products:

• - Soft Pinch Liquid Blush in Chamoy: This deep red-brown hue embodies a spicy touch that blends seamlessly for a radiant finish. Rare Beauty's best-selling blush has been reimagined in this exciting color.
• - Positive Light Luminizing Lip Gloss in Clásico: An entirely new shade that imparts a mirror-like shine, infused with golden and copper shimmer to hydrate lips with a prism effect.

Authenticity and Community Celebration

Luis Alfaro, Head of Marketing at Tajín USA, shared his excitement: "As a brand that celebrates the authenticity of our fans, we are thrilled to see how the colors and essence of Tajín come to life in such a creative and unexpected way." This partnership not only highlights vibrant cosmetics but also strengthens community ties by encouraging fans to express themselves as boldly as they enjoy Tajín.

In addition to the innovative makeup, Rare Beauty has committed to contributing to philanthropic efforts associated with Tajín, with donations benefiting the National School of Ceramics, which preserves and celebrates Mexican art and craftsmanship, as well as the Rare Impact Fund, supporting organizations enhancing access to mental health services for young people.

Details of the Cheek and Lip Set

The Rare Beauty x Tajín Cheek and Lip Set is priced at $30 USD and includes:

• - Soft Pinch Liquid Blush in Chamoy (0.25 fl. oz.|7.5 ml)
• - Positive Light Luminizing Lip Gloss in Clásico (0.11 fl. oz.|3.3 ml)

Product Features

• - 100% Cruelty-free, Vegan, and Paraben-free
• - Dermatologically Tested
• - Suitable for Sensitive Skin
• - Non-comedogenic

While the products express the warmth and colors reminiscent of Tajín®, it is essential to note that the makeup is exclusively inspired by the shades of Tajín Chamoy and Tajín Clásico, meaning it is not edible or flavored.

Consumers are encouraged not to miss the opportunity to add these unique products to their beauty routine, as they will be available only until the supplies run out.

About Rare Beauty

Founded by Selena Gomez, Rare Beauty aims to redefine beauty standards, encouraging everyone to embrace their uniqueness. The brand promotes positive conversations surrounding beauty, self-acceptance, and mental health while creating makeup products that facilitate this dialogue. Rare Beauty can be found at retailers such as Sephora, SpaceNK, and via their website.

About Tajín

Tajín is a prominent Mexican company known for its chili products, establishing itself as a leader in the production and distribution of chili-based goods. With a presence in over 65 countries, Tajín continues to enhance culinary experiences globally. Established in 1985, Tajín has captivated consumers with its unique blend of chilies, lime, and sea salt, earning its place as an international culinary staple. For more information, visit Tajín.com.