Rodan + Fields Launches New Campaign 'Love What You See' Celebrating Skincare Journeys

Rodan + Fields Launches New Campaign 'Love What You See'

In an exciting new chapter for the skincare industry, Rodan + Fields Beauty, LLC, widely recognized as the leading female dermatologist-founded skincare brand in the United States, has launched a multi-media campaign titled "Love What You See". This initiative is more than just a marketing effort; it is a poignant celebration of personal evolution, reflecting the experiences that shape individuals — particularly women — throughout their skincare journeys.

Unveiled on May 22, 2025, in San Francisco, the campaign highlights Rodan + Fields' long-standing commitment to delivering scientifically-backed skincare solutions. This is a significant moment not just for the brand, which was born from the expertise of dermatologists Dr. Katie Rodan and Dr. Kathy Fields, but also for all the women who have grown increasingly self-critical about their appearance as they age. The campaign invites women to embrace their skin stories, showcasing the natural flaws and changes that occur while navigating different life stages, from adolescence through menopause.

Celebrating the Skincare Journey

The message behind "Love What You See" extends beyond mere skin-deep beauty. It emphasizes the idea that every line, mark, and hue on one’s skin tells a unique story. As Anncy Rowe, Chief Commercial Officer, states, "Your skin tells your story. Every line, glow, and change reflect who you are and who you are becoming." Through comprehensive research, Rodan + Fields found that women often become more critical of their looks as the years progress. This campaign seeks to flip that narrative: instead of hiding from age-related changes, women can acknowledge and celebrate their journeys, full of pivots and growth.

The Science Behind Beauty

The campaign does not shy away from the importance of scientific credibility. Rodan + Fields has always championed the idea that effective skincare is not just about the products themselves, but also about the science behind them. Consumers will find a range of dermatologist-developed formulas that specifically address various skin concerns, such as acne, discoloration, dryness, and the wrinkles that may arise from hormonal changes.

The Love What You See initiative is expansive. It utilizes a 360-degree marketing strategy that spans Connected TV (CTV), YouTube, Spotify, influencer partnerships, and social storytelling. Each element of the campaign is designed to resonate with women at every stage of their skincare journey, ensuring they feel seen and understood.

A Unique Pop-Up Experience

One of the most innovative aspects of the campaign is the experiential event set to take place in New York City at La La Land Kind Café on May 29, 2025. This purpose-driven coffee shop is known for its mission to spread kindness, making it a perfect partner for Rodan + Fields' effort to promote self-celebration and reflection. At this one-day pop-up, attendees will have the chance to enjoy custom coffee creations while engaging with interactive mirrors that inspire reflection on personal growth.

Additionally, the event will include personalized skincare consultations provided by the R+F Dermatologist Advisory Board, ensuring attendees receive expert advice tailored to their unique skin conditions.

Conclusion

As Rodan + Fields moves forward, the brand is not only expanding its product lines but also reformulating how beauty is perceived on a broader scale. The "Love What You See" campaign serves as both an invitation and a reminder: beauty is woven deeply into our narratives, shaped by our experiences, triumphs, and challenges. By embracing this holistic approach, Rodan + Fields hopes to empower every woman to take pride in her skincare journey and celebrate the beauty of authenticity.

For more about Rodan + Fields and their "Love What You See" campaign, visit their website at rodanandfields.com.