#Japan #Tokyo #UCC #Amarin #Himitsunodrip

The Secrets of ‘Himitsu no Drip’ Revealed

UCC Ueshima Coffee Co., a prominent name in the coffee industry, has launched a unique pop-up shop, ‘Himitsu no Drip,’ operating from July 11 to August 3 in Omotesando, Tokyo. This ice coffee shop stands out as it operates without baristas, yet promises an authentic coffee experience that is turning heads.

In just the first three days of its opening, the shop welcomed over 1,000 coffee enthusiasts, marking a new record for visitors. This annual event, now in its third year, has drawn more than 11,000 visitors in the past, but this year’s turnout is particularly remarkable. The secret behind this buzz? The irresistible flavors of the specialty ice coffees and the launch of the new ‘Amarin Milk Coffee’ on July 25, made from premium strawberries sourced from Saitama Prefecture.

The ‘Himitsu no Drip’ experience revolves around its unique brewing technique: coffee is directly poured over ice to instantly chill it, ensuring a refreshing cup of iced coffee. Customers can choose from an impressive line-up of 14 different types for only 90 yen each, alongside 15 sweet fruit-flavored varieties priced at 300 yen. One standout creation is the ‘Amarin Milk Coffee,’ distinguished by the prominent sweetness of strawberry and an enticing creamy texture that evokes the feeling of a delightful dessert.

Utilizing cutting-edge brewing technology, UCC’s DRIP POD YOUBI machine captures the fresh essence of coffee in special capsules, allowing for precise adjustments in brewing based on the desired flavor profile. This ensures that every cup served embodies a high standard of quality. This innovative approach has garnered significant buzz on social media, as customers rave about the surprisingly affordable pricing amid such premium offerings.

Quality Coffee at Unbelievable Prices

Customers can sip on expertly crafted ice coffee for as low as 90 yen, making it accessible for everyone. The fruit coffee selection is complemented by the freshest ingredients, partnered with Vivid Garden, Japan's largest direct-sourcing online marketplace. Each fruit coffee draws from local producers, making the taste not only fresh but also rich in flavor.

In an era where coffee shops are often defined by extensive menus crafted by skilled baristas, UCC is challenging the status quo by eliminating the barista but retaining high-quality offerings. This philosophy appeals to those looking for new and exciting ways to enjoy coffee, particularly in the hot summer months. The event has sparked interest and inquiries regarding how such quality can be delivered at such low prices.

The Introduction of ‘Amarin Milk Coffee’

One of the event’s highlights is the much-anticipated arrival of the new ‘Amarin Milk Coffee’ on July 25. A result of popular demand from the ‘Fruit Coffee General Election’ held earlier in June, this drink promises to be a summer favorite. Participants cast over 4,000 votes, reflecting a keen interest in experimenting with innovative coffee flavors. The coffee blends seamlessly with the strawberry's sweet flavor, complemented by a rich milk base, creating a delightful experience reminiscent of strawberry milk chocolate.

A Reflection of UCC's Commitment

UCC’s ‘Himitsu no Drip’ is not just about serving ice coffee; it’s a reflection of their commitment to innovation in the coffee industry. Visitors can experience a blend of cultural appreciation for local produce and modern brewing technology, creating a unique narrative around every cup. As the event continues, it remains committed to bringing the freshest, high-quality coffee experience to its customers.

Event Details

• - Location: Rand Omotesando, Shibuya, Tokyo
• - Dates: July 11 - August 3, 2025
• - Hours: 11:00 AM - 7:00 PM (Last order at 6:30 PM)
• - Prices: Black Coffee - 90 yen, Fruit Coffee - 300 yen (Including tax)
• - Contact: For inquiries, please email [email protected]

In conclusion, ‘Himitsu no Drip’ represents a progressive shift in coffee culture, emphasizing affordability without compromising quality. Stop by and savor the revolutionary flavors that await you this summer!