#Japan #Tokyo #PRESCO #ecforce #SUPER STUDIO

Open Co. Collaborates with SUPER STUDIO for Enhanced Advertising Solutions

Open Co., a subsidiary of Open Group, has made significant strides in the realm of digital marketing by partnering with SUPER STUDIO to integrate its advertising support service, PRESCO, with SUPER STUDIO's comprehensive e-commerce platform, ecforce. This collaboration is set to redefine how online retailers approach customer acquisition and engagement, focusing on maximizing customer lifetime value (LTV).

Background of the Collaboration

Open Co. has established itself in the advertising sector by leveraging technologies such as RPA (Robotic Process Automation) and AI for affiliate advertising management. This approach allows for enhanced tracking of offline conversions, contract signings, and purchases, all tied to customer lifetime value metrics. As Open Co. received increased feedback from e-commerce businesses regarding their desire to enhance ongoing sales and LTV, it recognized the need for a more unified solution.

On the other hand, SUPER STUDIO has encountered numerous inquiries from their ecforce users about improving not only their e-commerce websites but also the performance of their web adverts. These requests highlighted a prevailing need for a solution that extends beyond mere enhancements in website design; clients sought comprehensive strategies that would drive both traffic and revenue growth.

In response to this, Open Co. launched its partnership with SUPER STUDIO, aiming to provide a robust solution for e-commerce operators looking to elevate their LTV through efficient advertising and precise data utilization.

Key Features of the Partnership

This integration brings forth a plethora of features aimed at maximizing the effectiveness of advertising campaigns:

• - Unified Analysis: Advertisers will be able to conduct thorough analysis from the initial purchase stage onward to their subsequent behavior concerning LTV.
• - Data Integration: By merging LTV, CRM, and advertising data, the precision of advert management will be drastically improved.
• - Targeted Advertising: Advertisements will be specifically directed towards users expected to have a high LTV, leading to a significant reduction in wasted ad spend.

Optimizing Advertising for High-LTV Customers

• - The integration with ecforce enables the identification of users with high LTV potential post-first purchase.
• - Additionally, it promotes advertising to similar audiences, expanding target demographics for campaigns.

Implementing a PDCA Cycle Using Offline Conversions

• - Advert strategies can be redesigned based on behavioral data collected after purchases or applications, specifically focusing on repeat buyers.
• - Adjustments will be made to advertising channels based on performance data.

AI-Driven Targeting and Creative Optimization

• - Generative AI will be leveraged for banner creation and dashboard management, enabling real-time adjustments in advertising content based on performance metrics.

Future Outlook

Moving forward, both Open Co. and SUPER STUDIO are committed to assisting clients in establishing stable revenue structures. They aim to create an operational framework that can be broadly implemented, regardless of budget size or advertising scale, making it accessible to a wide array of businesses.

About PRESCO

PRESCO is designed to streamline every facet of affiliate management by incorporating smart robots (AI and RPA). This system ensures rapid, accurate advertising operations through clear divisions between human decision-making and robotic processing. For more information, visit PRESCO's official site.

About ecforce

ecforce acts as a unified commerce platform focused on driving commerce digital transformation (DX). It enables robust marketing strategies, enhances sales channels, and facilitates agile data utilization, allowing businesses to optimize their operations comprehensively. This initiative aligns with SUPER STUDIO's mission to maximize customer experience for all involved in commerce. For details and applications, refer to ecforce's website.

Company Overview

• - Open Co.

- Location: 3-3-1 Nishi-Shinbashi, Minato Ward, Tokyo
- Founded: July 2013
- President: Gakunobu Ishii
- Capital: ¥30 million
- Services: Information processing technology employing RPA and AI, consulting, outsourcing, digital marketing, online advertising