#Japan #Kumamoto #Salmon #Hirayama #Ikura

Innovative Collaboration for Sustainable Aquaculture in Japan

In a strategic partnership aimed at revolutionizing the aquaculture industry in Japan, Genki Global Dining Concepts and Hirayama Ltd. have embarked on an exciting venture that expands beyond just salmon farming to include the land-based cultivation of ikura (salmon roe). This collaborative effort is set to take place in Kumamoto Prefecture, where Hirayama's advanced aquaculture techniques will be combined with the region's rich natural environment.

Background of the Collaboration

Genki Global Dining Concepts, headquartered in Tokyo under the leadership of Masazou Fujio, has long been impressed by Hirayama's exceptional technology in producing the well-regarded Momotaro Salmon. This partnership marks a significant step in establishing a sustainable supply of both salmon and ikura, amidst growing market demands and anticipated shortages.

On discovering the challenges of sourcing ikura in Japan due to fluctuating prices and reduced supply from natural fisheries, Genki reached out to Hirayama for collaboration. The two companies have agreed to develop a long-term partnership dedicated to the growth of both salmon and ikura farming in a shared infrastructure.

Expanding the Scale of Salmon Aquaculture

Initially, the plan was to commence operations with only 36 tanks. However, the two companies have now entered discussions to scale up to an impressive 1,000 tanks over the next seven years. This expansion could potentially produce up to 1,000 tons of salmon annually, equating to about 260,000 fish. The implications of this increase in production capacity are significant, allowing for:
1. A stable year-round supply of high-quality salmon and ikura.
2. Lower production costs compared to imported alternatives.
3. The introduction of premium domestic salmon and ikura sushi across all restaurants in the Genki group, including popular chains like Uobei.

By establishing such a large-scale production foundation, the partnership will deliver unparalleled value to customers.

Launching Ikura Aquaculture

With the current shortage and soaring prices of domestic ikura, the companies have recognized the critical need to ensure a consistent and cost-effective supply. Structural challenges such as material shortages, declining catches from autumn salmon fisheries, and economic fluctuations threaten the ikura market. Therefore, the focus will be on cultivating ikura within the same system as salmon, a pioneering move for the Japanese aquaculture industry. The goal is to create a sustainable infrastructure capable of producing between 40 and 60 tons of ikura annually, paving the way for its availability in all Genki restaurants.

A Successful Release Ceremony

Recently, a ceremonial release event was held, where approximately 500 salmon were introduced to the newly constructed tanks, marking a significant milestone. Employees from both companies, along with local stakeholders, gathered to witness this event. It served not only as a celebration of this partnership but also as an opportunity to promote awareness regarding sustainable aquaculture practices.

Recognizing Hirayama's Strengths

Hirayama Ltd. has established itself as a leader in aquaculture in Kumamoto, particularly known for its high-quality Momotaro Salmon. Their unique rearing techniques and rigorous water quality management have garnered acclaim for delivering salmon that is rich in fat content and has a clear, pleasant flavor. The thorough and meticulous approach Hirayama employs, rooted in local resources, positions it as a respected name in the aquaculture field.

Commentary from Leadership

Masazou Fujio, President of Genki Global Dining Concepts, remarked on the immense potential of this collaboration. Both Fujio and Masashi Hirayama expressed their commitment to creating a new model for salmon and ikura aquaculture in Japan, with the shared vision of establishing a nationally recognized seafood brand.

Future Outlook

Plans for the next phase of this innovative collaboration include:

• - November 2025: Full-scale operations to officially commence, with the aim of reaching a 1,000-tank system by 2032.
• - Spring 2027: Introduction of premium domestic salmon and ikura offerings at select restaurants.
• - 2032: Vision of providing premium domestic salmon and ikura in all Genki restaurants nationwide.

Company Profiles

Hirayama Ltd.

• - Location: 1543-1 Uchida, Kagamimachi, Yatsushiro City, Kumamoto Prefecture
• - CEO: Masashi Hirayama
• - Business Focus: Aquaculture, seafood distribution, agricultural machinery, packaging.

Genki Global Dining Concepts (Ticker: 9828)

• - Location: 19th Floor, Ueno Frontier Tower, 3-24-6 Ueno, Taito-ku, Tokyo
• - CEO: Masazou Fujio
• - Established: December 12, 1968
• - Mission: To provide heartfelt dishes that enrich lives and make the world a more vibrant place.