#USA #Phoenix #Foodservice #True Salt #Sea Salt

True Salt Year-End Summary 2025

True Salt, a prominent figure in the all-natural sea salt industry, has celebrated a successful year marked by substantial growth, innovative products, and strategic expansion. With a focus on sustainability and quality, True Salt has strengthened its position as a trusted provider in the U.S. market, catering to the increasingly health-conscious demands of consumers.

Growth Across Markets

In 2025, True Salt enjoyed continuing momentum in the bulk ingredient, foodservice, and grocery sectors. This year, the company solidified its standing as the go-to sea salt for numerous major national and regional quick service restaurants (QSRs) and full-service dining establishments. As menu selections began to shift toward healthier options, True Salt's high-quality, natural sea salt became essential for creating cleaner recipes that resonate with today's consumers.

Launch of Crystal Blend

One of the standout introductions this year was True Salt’s new Crystal Blend grain specifically designed for the foodservice market. Packaged in 25 lb sacks and 3 lb boxes, this innovative product was developed alongside foodservice operators and chefs to replicate the texture and functionality of leading national brand offerings, while still upholding True Salt's reputation for purity and quality.

Expanding Private Label Division

In a bid to broaden its reach, True Salt unveiled a dedicated Private Label Division aimed at enhancing partnerships with existing clients and introducing new private label solutions. This new division offers retailers and brands a comprehensive platform to create customized sea salt products, backed by True Salt's expertise in production, consistency, and quality assurance, thus expanding their portfolio significantly.

Bulk Ingredients Continues to Thrive

True Salt's presence in the bulk ingredient sector flourished in 2025, welcoming a diverse clientele of household consumer packaged goods (CPG) brands and food manufacturers who rely on True Salt for their daily production requirements. The premium natural sea salt now appears in a wide array of products, from frozen entrees to savory snacks, soups, salsas, chips, seasonings, BBQ rubs, and baked goods, reflecting the company's versatility and quality.

Operational Expansion in Baja California

To meet the escalating demand from U.S. markets, True Salt conducted a significant operational expansion in Baja California, Mexico, increasing its production capacity by over 40%. This strategic investment not only bolstered output but also underscored the company's commitment to maintaining a robust and sustainable supply chain capable of evolving with market needs.

True Salt's Commitment to Quality

True Salt, headquartered in the U.S., is dedicated to producing premium, all-natural sea salt for the ingredient, foodservice, and retail markets. With an unwavering focus on sustainability, purity, and exceptional quality, the company collaborates with leading food brands and culinary experts to deliver natural and consistently sourced sea salt that enhances both flavor and performance for consumers and businesses alike.

For more information about True Salt and its offerings, please visit truesaltco.com or contact the media team.

Media Contact
Kelly Egan
COO
480-674-9203
[email protected]