#Japan #Osaka #Kansai #Brand Ranking #Daiko Kentaku

Insights on the 2025 Kansai Local Brand Ranking

The leading company in the real estate sector, Daiko Kentaku Co., Ltd., headquartered in Minato, Tokyo and led by CEO Hiroshi Takeuchi, has conducted an extensive brand survey revealing the 2025 Kansai Local Brand Ranking. This survey received over 182,805 responses, highlighting the preferences and perceptions of respondents across Japan’s Kansai region.

Survey Overview

Methodology

The survey utilized the expertise of Macromill, Inc., which facilitated the questionnaire distribution and collection via the internet. Respondents hailed from all 47 prefectures, covering 1,890 municipalities across the country.

Demographics

The survey targeted adults aged 20 and above. The demographics of the participants were as follows:

• - Gender Distribution: Male 55.2%, Female 44.8%
• - Marriage Status: Unmarried 38.3%, Married 61.7%
• - Children: No children 42.7%, with children 57.3%
• - Generational Breakdown: Ages 20s 8.9%, 30s 16.6%, 40s 22.9%, 50s 26.8%, 60s 18.1%, 70s 6.6%.

Survey Duration

The data collection for this study took place between February 21 and March 10, 2025, ensuring a wide range of insights from a significant participant pool.

Analytical Framework

The analysis measured the brand deviation value, calculated through the Brand Image Index (Image DI) derived from the difference between the positive and negative brand perceptions, multiplied by the recognition rate. Respondents were asked to evaluate various municipalities from a selection, based on their experiences, along six choices:
1. Lived there
2. Visited but never lived there
3. Positive image
4. Negative image
5. Aware but no strong image
6. Unfamiliarity with the name

In this context, the total percentage of those who have either lived in or visited a place was reported as 'visited'.

Significance of this Ranking

This ranking not only illustrates the popular perception of various municipalities within Kansai but also contributes significantly to the field of urban studies and community development. By understanding how residents perceive their locales, municipalities can focus on areas in need of improvement, fostering an environment that enhances the overall living experience for inhabitants.

Call to Action

This comprehensive report represents a crucial element for various stakeholders, including city planners, local government, and real estate developers. For those interested in further data or academic purposes, Daiko Kentaku is open to inquiries regarding the specific data of this survey.

More insights can be discovered on the Sumicoco web page, which includes information about living quality rankings and urban development analyses.

For a detailed view, visit Sumicoco Website and check out the press release.