Slice Soda Relaunches with Healthy Options in Retail Stores Nationwide

Slice Soda: A Nostalgic Comeback with a Healthy Twist



In an exciting move for soda lovers, Slice, the beloved beverage known for its nostalgic flavors, is making a grand return to the market. Originally established in 1984, Slice was famous for its unique taste and playful branding. Now, thanks to its recent acquisition by Suja Life, a leading brand in the wellness space, Slice is stepping into a new era with a healthier lineup designed to cater to today's health-conscious consumers.

The relaunch introduces a selection of boldly carbonated flavors including Orange, Lemon Lime, Classic Cola, and Grapefruit Spritz, newly available at key retailers across the country such as Costco, Albertson's, and select HEB locations. Additionally, exclusive flavors like Strawberry can be found in select Target stores, and Grape will be stocked in all Albertson's divisions. This strategic rollout aims to ensure that consumers can easily access these vibrant and flavorful options.

Maria Stipp, the CEO of Suja Life, shared her enthusiasm: "We're thrilled to usher in a new era for Slice, bringing this beloved brand back with a modern and exciting twist. Our mission at Suja Life is to revolutionize America's health through what we drink. While we know not everyone is reaching for a wellness shot, soda is a staple in nearly every American's refrigerator. By transforming this everyday beverage into a leveled-up version with benefits, we're making a significant impact on the health and well-being of our consumers." With this relaunch, Slice not only retains the classic flavors consumers grew up with but also incorporates modern nutritional science.

One of the most significant changes in the new Slice is its ingredient profile. Each can contains only 5 grams of sugar or less and omits high fructose corn syrup, opting instead for natural sweeteners like real fruit juice, organic cane sugar, and organic stevia. This aligns perfectly with growing consumer demands for healthier options in the beverage sector. The reformulated Slice also boasts a proprietary Gutsy Blend™ of prebiotics, probiotics, and postbiotics, offering us not just taste but digestive support—making it a guilt-free indulgence.

The rise in the functional drinks market is noteworthy; it is projected to reach nearly $437.48 billion by 2034. This trend, together with a resurgence of 80s and 90s nostalgia, makes Slice's comeback timely. Through market research, it has been revealed that the core flavors of Slice resonate well with healthy drink consumers, often coming out on top in blind taste tests. This puts Slice in a great position to capture attention in a burgeoning market for healthier soda alternatives.

In terms of certifications, Slice is proud to be Non-GMO, gluten-free, vegan, and kosher certified, ensuring that consumers can trust what they are putting into their bodies. Each 12-ounce can retails at an MSRP of $2.49, offering an accessible price point for a product that marries health and taste.

Slice is now readily available not only in major retail stores but also online at www.slicesoda.com, making it easier than ever for fans of classic flavors to enjoy a modern twist. With its innovative approach to a traditional soda and commitment to high-quality ingredients, Slice Soda promises to deliver a refreshing experience for old fans and newcomers alike.

For more information on Slice and the complete lineup of flavors, be sure to visit www.slicesoda.com, where consumers can find additional details and locate nearby retailers. Slice is back, and it’s not just soda—it’s a movement toward healthier choices while enjoying flavors that bring joy and nostalgia.

Topics Consumer Products & Retail)

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