#Japan #Tokyo #NOT WAGASHI #National Depart #Crystal Butter Sand

The Amazing Rise of Transparent Butter Sand 'Treasures'

The confectionery world has recently been buzzing with excitement over the launch of the transparent butter sand, named 'Treasures', by National Depart Co., Ltd., located in Okayama, Japan. This unique creation of the NOT WAGASHI brand was inspired by the treasures of the Shosoin, a famous repository of cultural assets. In a remarkable turn of events, the product shattered sales records, surpassing 1,000 units sold within just a few hours of its release. This overwhelming demand has led to an emergency increase in production, allowing for additional reservation slots to be released for eager customers.

A Luxurious Culinary Art

The 'Treasures', often described as a 'light craft,' encapsulates a sophisticated blend of art and taste. Enveloped within a transparent amber jelly (crystal container), the butter filling brings new life to the classic butter sand concept. What sets 'Treasures' apart is its meticulous design, crafted using advanced 3D CAD technology. The intricate structure mimics the brilliance of gemstone cuts, particularly resembling the cuts found in 120 melee diamonds, allowing the product to shimmer and reflect light captivatingly.

The Previous Hit: GLASS Butter Sand

Prior to 'Treasures', the company had gained acclaim with its GLASS butter sand, which also achieved 1,000 sales on its launch day. However, 'Treasures' has not only replicated this success but taken it to new heights with its immediate sell-out situation. The palpable enthusiasm from consumers has encouraged the brand to respond swiftly, facilitating an additional reservation opportunity for fans eager to sample this sensational treat.

Experience This Limited Offer

For those contemplating a purchase, it's crucial to act swiftly. Due to the unprecedented response, this additional reservation is limited in quantity, and future opportunities for order placements remain uncertain. If you’re keen on experiencing this sought-after product, take advantage of this urgent additional reservation opportunity before it vanishes.

The Vision of NOT WAGASHI

The NOT WAGASHI brand represents the pinnacle of confectionery craftsmanship. It evolves the know-how and philosophy prompted by the butter-focused brand CANOBLE into a high-end spin-off that delves into the artistic realm. As retailers and customers alike are enraptured by these gourmet creations, NOT WAGASHI sets the bar higher for contemporary sweets, combining both visual appeal and exceptional taste.

Product Information

• - Brand Name: NOT WAGASHI
• - Product Line: Crystal Butter Sand 'Treasures'
• - Official Launch Date: December 20, 2025
• - Location: Tokyo Factory, 2-6-11 Yakumo, Meguro City, Tokyo
• - Sizes: Brilliant φ40 mm, Cushion 40 mm x 40 mm
• - Retail Price: 450 JPY (tax included) each
• - Storage Method: Refrigerated in-store, frozen (-18°C or below) for EC deliveries
• - Contents: 1 piece per package (individually wrapped)
• - Shelf Life: 2 days in-store, 14 days for EC orders
• - Shipping for EC: Frozen delivery
• - Sales Channels: Online Store

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• - Sales Location: Tokyo Factory, 2-6-11 Yakumo, Meguro City, Tokyo
• - Operating Hours: Irregular (12:00 PM - 5:00 PM)
• - Inquiries: 03-6421-1861 (Please confirm hours and stock availability via phone)

Company Headquarters: 9-2 Tenjincho, Kita District, Okayama City, Okayama Prefecture.