#Japan #Tokyo #Cross Marketing #Year-End Trends #Homecoming Gifts

Key Insights into Year-End Homecoming Gifts for 2025

As we approach the end of another year, many individuals are looking forward to the holiday season and, for some, the annual tradition of returning home. According to a recent survey conducted by Cross Marketing, which targeted a diverse demographic of men and women aged 20 to 69 nationwide, approximately 21.1% of respondents plan to travel home during this year's year-end festivities.

Survey Overview

The survey aimed to uncover details about participants' homecoming plans, including their budget for gifts, key considerations when selecting these gifts, dilemmas faced, and reasons for not returning home this holiday season. The data collected from December 12 to December 14, 2025, from a sample size of 1,100 respondents, offers intriguing insights into these seasonal practices.

Homecoming Plans and Preferences

A significant majority of respondents (over half) indicated they had no need to return home because they either live with their families or reside nearby, thus not necessitating travel. Interestingly, among those who do plan to return, 75.9% intend to maintain their spending budget on gifts from last year, showing a trend of consistency rather than change in this area. However, an emerging sentiment indicates a slight inclination to increase their spending compared to previous years.

When it comes to selecting homecoming gifts, the leading criterion for 27.8% of respondents is the shelf life and ease of storage of the gifts. This factor was prioritized over the actual price point, which only 24.4% considered most crucial. Other significant factors include knowing the recipient's favorites and choosing items that the givers would enjoy themselves. This suggests that personal preferences and practicality play substantial roles in determining gift choices.

Common Dilemmas Faced

Feeling uncertain about what to buy remains a primary concern for many gift givers, as respondents expressed difficulty in deciding on suitable presents, with a notable struggle to avoid repetition from past years. Additionally, logistical issues regarding transportation—specifically the burden of carrying gifts during travel—were highlighted as obstacles to gifting. Some respondents also voiced their conflicts between preferring quality versus affordability and concerns over whether their choices would truly delight the recipients due to uncertainty around the latter’s preferences.

Reasons for Not Returning Home

Notably, 31.1% of respondents stated their decision to forgo traditional homecoming plans is largely due to a desire to enjoy a relaxing time at home instead. This reflects a growing trend of prioritizing personal rest and downtime amid the typically hectic holiday season.

Conclusion

The survey conducted by Cross Marketing sheds light on the evolving perspectives surrounding homecoming traditions for the year-end holidays. As preferences shift and new challenges arise, understanding these changing dynamics can help ease the selection process for gifts and enhance the overall experience of returning home. Whether one is on the journey back or choosing to stay put, the season remains a time for connection and reflection.

Additional Resources

For those interested in delving deeper into the findings of this survey and obtaining further insights into various facets of marketing and consumer behavior, detailed reports are available at Cross Marketing's website.

Company Overview

Cross Marketing Co., Ltd., established in 2003, specializes in marketing research and consulting services, situated in Shinjuku, Tokyo. For further inquiries about this survey or their services, they can be contacted through their public relations department.