#Japan #Tokyo #Game Development #C&R Corporation #Matthew Moss

Online Seminar on Game Promotion Strategies

Date: August 26, 2026
Time: 19:30 - 20:30 (JST)
Format: Online (English with Japanese interpretation available)

Overview
In today’s competitive gaming landscape, simply completing your game isn't enough. It's critical to ensure your game gets discovered by the right audience. On August 26, C&R Corporation will host a free online seminar titled "Strategies for Getting Your Game Discovered: Designing Visibility and Promotion Before Release" aimed at game creators keen on boosting their pre-launch visibility.

Matthew Moss, a seasoned artist and designer with over 18 years of experience in game visual development, will lead the seminar. Matthew has collaborated with renowned companies like Disney and LEGO, positioning him as an authority in effective game marketing.

What You Will Learn
The seminar will cover practical and reproducible visibility strategies for games, exploring key topics including:

• - How to capture attention from early on
• - Strategies to convert interest into wishlist additions or purchases
• - Techniques for enhancing engagement with players and fostering community

The focus will extend beyond isolated initiatives, emphasizing a comprehensive strategy that integrates stores, events, social media, and community engagement. In an era where games must be discovered to be played, this seminar is particularly beneficial for participants seeking to enhance their game’s presence prior to launch.

Expected Takeaways
Participants will gain:

• - A foundational understanding of key strategies for acquiring game visibility
• - Practical methods for generating attention pre-launch
• - Skills to design effective promotional plans that combine store features, social media, and events
• - Insights on strengthening player relationships and community building
• - An understanding of strategic approaches that yield continuous results rather than one-off campaigns

Content Highlights

• - Characteristics and discoverability of various platforms like Steam and consoles
• - Capturing initial interest and guiding players to wishlists
• - Techniques for expanding recognition through partnerships and cross-promotion
• - Community development and engagement through online and real-world events
• - Building relationships with media, influencers, and streamers
• - Early community building strategies that keep players engaged post-launch
• - Principles for designing integrated visibility strategies

Who Should Attend
This seminar is highly recommended for:

• - Indie developers struggling to attract attention before launch
• - Small studios eager to increase their game’s exposure
• - Game designers wanting to reach more players
• - Producers or project leaders responsible for launch strategies
• - Individuals interested in game marketing and business insights
• - Anyone curious about how successful games expand their visibility

Join Us
Don’t miss this opportunity to learn from an expert in game visibility and promotional strategies.
To register and get more details, please visit: C&R Event Registration

Contact Information
For inquiries, please contact:
C&R Corporation, PEC Office
Email: [email protected]

C&R Corporation has been a pioneer in supporting creators since its inception in 1990. The company is committed to enhancing professional lifetime value and creating an environment where creators can maximize their potential through various initiatives.