#Japan #Tokyo #New Year #CRONOS #Horse Spirit

CRONOS Unveils New Year Collection for 2026

On January 2, 2026, CRONOS, the minimalistic yet stylish activity wear brand developed by World Fit Co., Ltd. (based in Shibuya, Tokyo, CEO: Daiki Takagi), will launch a limited edition collection to commemorate the start of the New Year, centered around the theme of the “Horse,” which represents the zodiac sign for 2026.

This exclusive collection, themed “A Year of Dynamism: Galloping Together,” incorporates powerful horse art and horseshoe motifs, symbolizing strength and fortune—ideal for starting a new year. Drawing on Japan's unique cultural element of the zodiac, CRONOS reinterprets this theme through its signature refined and minimal design. The collection features an oversized fit, which is well-loved by CRONOS fans. This design elegantly balances comfort and style, making it versatile enough for everyday wear, casual outings, and post-workout relaxation.

The materials selected for the collection offer a harmonious blend of moisture-wicking properties, elasticity, and durability. This means the clothing can comfortably accommodate active movements while minimizing discomfort over prolonged wear. Additionally, rubber prints have been included in the design, giving the tees a distinctive presence and illustrating CRONOS's strong brand identity.

The items in this collection, including both short-sleeve and long-sleeve T-shirts, will be available beginning January 2, 2026, at all CRONOS retail stores across Japan, with online sales starting January 3, 2026. An exclusive “BLACK × GOLD” color variant will only be available through the online store, perfectly suited for the New Year spirit.

Product Details

• - Short-Sleeve T-Shirt

- Price: ¥11,000 (tax included)
- Colors: WHITE / BLACK / BLACK × GOLD (online exclusive)
- Sizes: S / M / L / XL

• - Long-Sleeve T-Shirt

- Price: ¥15,400 (tax included)
- Colors: WHITE / BLACK / BLACK × GOLD (online exclusive)
- Sizes: S / M / L / XL

About CRONOS

For more information, visit the Online Store, or follow us on Instagram and LINE. CRONOS features innovative materials designed for peak performance in modern training environments, while also ensuring longevity for everyday activities. With main lines for both MEN and WOMEN, CRONOS emphasizes high-quality stitching and flexible high-stretch fabrics. Notably, they have also launched the “CRONOS BLACK” golf line, directed by celebrity Yuuji.

CRONOS operates permanent stores in Omotesando, Tachikawa, Yokohama, Omiya, Chiba, Nagoya, Osaka, Kyoto, Kobe, Hiroshima, Okayama, Fukuoka, Sendai, Sapporo, and Okinawa. In 2025, they plan to open new stores in Umeda, Kagoshima, Toyama, Utsunomiya, Kashiwa, Shizuoka, and Machida.