#USA #Game Day #Hoboken #Hellmann's #Fall Campaign

Hellmann's Pioneers Fall Football Campaign

As the football season kicks off this fall, Hellmann's has emerged with a thrilling campaign designed to elevate game day dining. Dubbed "Call for Hellmann's," this new initiative draws inspiration from the vibrant energy and language found on the sidelines, marrying football fan culture with delectable food offerings respected by fans across the country.

A Flavorful Experience

The campaign features two standout culinary plays that reflect the excitement of game days. The "Make the Call" recipe showcases Hellmann's Real Mayonnaise, enhancing the classic burger experience with its rich and creamy flavor profile. In a similar spirit, the "Chicky Tenders" dish pairs chicken tenders with the bold taste of Hellmann's Chipotle and Spicy mayonnaise varieties. This delicious blend of taste and nostalgia is set against a backdrop of classic football film-inspired music, humor, and relatable football jargon, making every game day meal memorable.

Jessica Grigoriou, the Senior Vice President of Marketing for Condiments at Unilever North America, remarked, "Football and food have always gone hand in hand, creating a natural association for Hellmann's in the dishes fans love to enjoy during the games. With 'Call for Hellmann's,' we're incorporating familiar language and celebrating the foods and rituals that unify people throughout the season."

Expanding the Touchdown with Football Culture

Hellmann's is diving deeper into football culture with their innovative campaign. The brand is expanding its reach by partnering with a variety of professional and college football teams, including the Big Ten Conference and notable universities such as the University of Alabama, University of Florida, and others. From the NFL side, they’ve teamed up with teams like the New York Giants and the New England Patriots.

To create an engaging brand experience, Hellmann's beloved mascot, Manny Mayo, will take the campaign on the road. Fans can look forward to the Hellmann's food truck, which will be serving delicious sliders, hosting fun trivia games, and giving away exciting merchandise at various stadiums throughout the season. Notable upcoming stops include:

• - MetLife Stadium on September 13 and 20,
• - Lincoln Financial Field on October 4,
• - Gillette Stadium on October 11.

These events aim to stir excitement around the campaign and engage football fans in an interactive manner.

Nationwide Impact

The "Call for Hellmann's" campaign will keep fans engaged throughout the football season via national television, streaming platforms, and social media channels. This expansion into various media ensures that fans are continuously reminded of the delightful food pairs available from Hellmann's while enjoying their favorite games.

For more details and to keep up with the latest offerings, fans can visit Hellmann's website or follow them on social media. The creative minds behind this engaging campaign include partners from VML NY, WPP Unite, Edelman, and ChukMedia, ensuring a vibrant and effective outreach.

In summary, as the football season ramps up, Hellmann's is set to bring flavor and fun to game day, redefining the traditional football snack experience. Join the action, gather your friends, and make Hellmann's the call this season!