JTB and HTJ Establish Agreement for Medical-Wellness Exchange Initiatives

JTB and HTJ Partner for Medical and Wellness Initiatives

In a landmark agreement, JTB Corporation, headquartered in Tokyo, and the Hawai‘i Tourism Japan (HTJ) office have formed a foundational agreement aimed at enhancing mutual exchanges in the medical and wellness sectors between Hawaii and Japan. This initiative is geared towards creating opportunities for advanced medical care through ongoing collaborations.

Background of the Agreement

Previously, JTB and HTJ have worked together to promote various forms of exchange between Hawaii and Japan. In particular, during the COVID-19 pandemic, JTB’s affiliated organizations played a pivotal role by issuing negative PCR test certificates in alignment with Hawaii's reopening policies. This collaboration has deepened the relationship in the medical and healthcare sectors through the Japan Medical & Health Tourism Center (JMHC).

The institutions aim to foster interchanges in clinical, research, and educational realms within the medical and wellness fields, seeking a comprehensive partnership that benefits both regions.

Key Details of the Agreement

In Hawaii, there has been a strong emphasis on preventive measures for various ailments, including cancer, which often affects a diverse racial demographic, including Japanese Americans. Educational programs for healthcare providers within local medical institutions are also a focus. Additionally, wellness tourism—which is designed to restore health and tranquility—is gaining popularity, making Hawaii a magnetic destination for travelers worldwide.

On the other hand, Japan is recognized as one of the world's leading nations in longevity, supported by universal healthcare initiatives. The Japanese government prioritizes extending healthy life expectancy, backed by high-quality medical services and advanced techniques, such as regenerative medicine using iPS cells, advanced cancer treatments, and minimally invasive cardiovascular catheter exams. However, some of these cutting-edge technologies and medical devices are not fully appreciated internationally, indicating the need for more awareness and promotion.

In light of these dynamics, both JTB and HTJ are committed to fostering opportunities for innovative medical experiences and wellness initiatives, establishing the necessary infrastructure to accommodate these needs.

Future Outlook

Hawaii plans to introduce state-of-the-art medical and wellness offerings as part of its tourism strategy, creating new value in the tourism sector. The framework will also include follow-up care for Japanese patients treated in Hawaii, establishing a robust medical system founded on mutual exchanges. JMHC will play a crucial role in promoting Japan's advanced medical practices, collaborating with registered medical institutions to enhance the reception system in Japan for inbound medical travelers.

JTB, rooted in its ‘exchange creation business’ philosophy, aims to leverage its extensive national network to support various aspects of people and goods flow. The organization's mission is to facilitate connections among people, places, and activities, continuously generating new value and driving innovation in local and tourism sectors.

About JTB

JTB Corporation embraces the concept of 'exchange creation' as its core business focus, actively resolving challenges faced by local communities and tourism businesses through expansion of networks that promote people, goods, and commerce. For more information, visit their official website.

About the Japan Medical & Health Tourism Center (JMHC)

Established in April 2010, JMHC is a specialized division of JTB dedicated to coordinating medical services for international patients. Their comprehensive support includes the facilitation of hospital admissions and medical visa procurement. In 2015, they received the first certification from Medical Excellence Japan as a medical travel support company. More details can be found at their official site.

About HTJ

The Hawai‘i Tourism Japan office focuses on promoting Hawaii as a travel destination for the Japanese market. They work closely with travel industry partners for marketing initiatives while deepening exchange activities between Japan and Hawaii in collaboration with state government and local businesses. Explore more on their official website.