#Germany #Cologne #Tencent Cloud #WeTest #Voodoo

Strategic Partnership in Mobile Gaming

At gamescom 2025, the largest global event focused on computer and video games, Tencent Cloud and WeTest have taken a significant step forward by announcing their collaboration with Voodoo, a leader in the mobile gaming industry. This partnership marks a pivotal moment for mobile game development, particularly in the hyper-casual and hybrid-casual sectors, where speed and quality are essential.

The Role of Voodoo in the Gaming Landscape

Based in Paris, Voodoo has established itself as a front-runner in mobile gaming, particularly in the hyper-casual genre. Voodoo's success is rooted in its ability to combine simple, engaging mechanics with rapid publishing cycles driven by data analytics. Popular titles like Block Jam 3D, Mob Control, and Paper.io 2 showcase their ability to resonate with hundreds of millions of players worldwide.

Challenges in Hyper-Casual Gaming

For Voodoo, maintaining a leadership position means addressing two critical challenges: speed of development and the delivery of a flawless gaming experience. The hyper-casual market demands quick turnaround times, which necessitates an agile and robust quality assurance framework.

Some key areas of focus in this partnership include:

• - Ultra-Fast Development: The need for testing processes that align with rapid production cycles.
• - Core Gameplay Quality: Avoiding minor issues that can lead to poor player experiences and user churn.
• - Ad Monetization Stability: Ensuring ads function seamlessly across devices.
• - Device Compatibility: Assurance that games perform reliably on a diverse range of devices and operating systems.

How the Partnership Enhances Gaming Quality

To tackle these challenges, WeTest, Tencent’s mobile game testing solution, created a wide array of customizable test cases that cover every aspect of the player's journey—from the login process and tutorials to more complex features like ad interactions and in-app purchases. With real-device testing, WeTest performed thorough functional and compatibility assessments across a broad spectrum of Android and iOS devices.

For each identified issue—be it a video ad failing to play on specific models or an interface element that overlaps—WeTest provided comprehensive reports including detailed descriptions, reproduction steps, screenshots, and video documentation. This thorough process allowed Voodoo’s development team to swiftly address problems without delaying their release schedules.

In addition, Voodoo facilitated the testing of advanced features by providing test accounts that allowed WeTest experts to verify gameplay dynamics and monetisation aspects, thus further supporting the studio's agile workflows.

By refining and optimizing the testing framework for every game launch, WeTest has empowered Voodoo to maintain rapid release schedules while simultaneously improving player retention rates and boosting app ratings.

Voices Behind the Partnership

Fred Sun, General Manager of Europe at Tencent Cloud International, expressed enthusiasm about the partnership, stating, "Tencent Cloud is eager to support Voodoo’s commitment to excellence and speed in hyper-casual and hybrid-casual gaming. By leveraging our global cloud infrastructure along with WeTest’s professional expertise, we enable Voodoo to deliver seamless, engaging experiences to millions of players worldwide."

Benjamin Robert, the Technical Director of Block Jam 3D at Voodoo, echoed this sentiment, saying, "At Voodoo, our foremost priority is to provide simple, enjoyable, and seamless gaming experiences. Joining forces with Tencent Cloud and WeTest allows us to enhance quality assurance, quickly address compatibility issues, and focus on our core mission: developing leading games that delight players everywhere."

Conclusion

As Tencent Cloud, WeTest, and Voodoo continue to work together, they set a new standard in the mobile gaming sector. The innovative approaches and solutions derived from this partnership promise to shape the future of mobile gaming, ensuring players enjoy top-notch experiences across various platforms.