Celebrating 110 Years of Moutai: A Rich Cultural Exchange with the U.S.

Moutai's Dual Anniversary: A Cultural Journey Through Time

On December 2, 2025, Kweichow Moutai, the renowned Chinese liquor brand, embarks on a remarkable journey to the United States to celebrate not just one, but two significant milestones in its illustrious history. This event commemorates the 110th anniversary of Moutai's award-winning debut at the Panama-Pacific International Exposition and the 10th anniversary of San Francisco's very own Moutai Day.

As Moutai's delegation lands in New York, led by Group Vice General Manager Zhang Guichao, they are set to revitalize the brand's connection with the North American market, where it first garnered international acclaim a century ago. The upcoming celebrations serve as a testament to Moutai’s commitment to expanding its global footprint and enriching cultural dialogue.

A Look Back in History

Moutai's story began in 1915, during the Panama-Pacific International Exposition in San Francisco, where it won a gold medal. This recognition opened the doors for Moutai in international markets, establishing a legacy that continues to thrive. Fast forward to 2015, when San Francisco proclaimed a day in honor of Moutai—a true reflection of the brand's esteemed connection with the city and its residents. With both the 110th anniversary of its award and the 10th anniversary of Moutai Day approaching, these celebrations promise to bring rich historical significance that intertwines past and present.

An Exciting Exhibition

To showcase its century-old story, Moutai plans to host a grand cultural exhibition at San Francisco's Palace of Fine Arts from December 7, with the public invited on December 8. Designed to be an immersive experience titled "San Francisco In Search of Our Shared Memory – 1915 Through the Eyes of a Chinese Brand," the exhibition will feature historical documents, images, and artistic displays that narrate Moutai's initial overseas journey. This cultural event not only provides insights into Moutai's past but also offers American audiences a deeper understanding of the brand's evolution and its contributions to a global dialogue.

Moutai is also organizing a special evening event named "Moutai Night" to celebrate these impactful anniversaries. This gathering aims to foster connections and discussions among attendees, opening new channels for cultural exchanges between China and the U.S.

U.S. Market Strategy

As part of its global strategy, Moutai views the U.S. market as pivotal for brand growth. The delegation's journey will include visits to key cities like New York and San Francisco, focusing on local partnerships through meetings with businesses, the China Chamber of Commerce, and consular officials. These efforts are essential for building a sustainable and collaborative network that supports Moutai's long-term success in America.

A Moutai representative emphasizes the brand's role in strengthening trade and cultural exchanges between China and the U.S. By leveraging these dual anniversaries, Moutai aims to further cultural ties and showcase the richness of Chinese liquor and traditions to American consumers.

Looking to the Future

In conclusion, Moutai's 110-year journey illustrates more than its historical achievements; it's a narrative that continues to unfold today. This dual anniversary celebration isn't merely a reflection of the past—it signifies Moutai's dedication to fostering friendships, cultural understanding, and shared experiences. As Moutai steps into this new chapter in the U.S., it looks forward to writing the next pages in its fascinating story, one that connects two vibrant cultures across the Pacific.

Join Moutai as it celebrates these significant milestones, and witness a profound cultural exchange that has been over a century in the making.