#United States #New York #Skincare #Ulta Beauty #INKEY List

The INKEY List Gears Up for Launch at Ulta Beauty

On July 8, 2025, The INKEY List, a skincare brand renowned for its straightforward, science-driven products, announced its strategic partnership with Ulta Beauty, a leading beauty retailer in the United States. This collaboration marks a significant expansion for the brand, making its diverse range of products available to an even wider audience through all Ulta Beauty locations and online at Ulta.com starting July 13, 2025.

The Brand's Core Philosophy

Founded in the UK in 2018 by Colette Laxton and Mark Curry, The INKEY List has established itself as a trusted name in skincare. Their mission is to provide transparent and effective solutions that empower consumers with the knowledge they need to make informed choices about their skin. "Our motto is ‘NO BS, just better skin,’" shares Laxton, emphasizing the brand’s commitment to quality and education in skincare. The INKEY List boasts a cult following across the U.S., having received several Allure Best of Beauty Awards since its inception, notably for their affordable $10 Hyaluronic Acid Serum.

Expansion and Product Offerings

The partnership with Ulta Beauty represents a crucial step in the brand's aim to democratize skincare by enhancing accessibility and education about skincare products. The INKEY List will introduce a variety of skincare, body, and scalp care products, all priced at $26.50 or less, further solidifying its reputation as an affordable brand without compromising quality. Notably, exclusive new products will debut at Ulta, including:

• - Glycerin Gentle Purifying Cleanser: A mild, non-stripping gel that supports the skin barrier.
• - Polyglutamic Acid Dewy Sunscreen SPF 30: A multi-award-winning sun care product known for its hydrating properties and makeup-priming abilities.
• - Tripeptide Plumping Lip Balms: Available in three alluring shades—Berry, Mocha, and Pink—all priced at $14.

Penny Coy, Ulta Beauty's Senior Vice President of Merchandising, expressed excitement over the collaboration, stating, "We are thrilled to launch The INKEY List at all Ulta Beauty stores nationwide. Our guests are always seeking ways to elevate their skincare routines, and INKEY’s dedication to education and transparency aligns perfectly with their desires and values."

Special Launch Events

To kick off this collaboration, The INKEY List offered an exclusive early shopping opportunity for Ulta Beauty's Platinum and Diamond members on July 7, allowing these engaged customers to enjoy the new product line for 24 hours prior to the public launch.

In addition to the product offerings, The INKEY List plans to host a 'NO BS Skincare Tour' across the southern U.S. through the remainder of 2025, featuring in-store events where customers can receive skincare education and personalized consultations from The INKEY team. This initiative aims to engage customers directly, providing them not only with products but also with guidance on how to optimize their skincare routines.

Conclusion

With its Ulta Beauty debut set for July 13, The INKEY List is on a mission to empower even more consumers to make informed skincare decisions. This partnership is not just about product availability; it reflects a broader commitment to enhancing community engagement and education in skincare. The brand is excited to welcome both new customers and experienced skincare enthusiasts to discover their product range and to embark on a journey towards healthier skin.

As they continue to innovate and expand, The INKEY List stands as a beacon for accessible, efficient skincare solutions that emphasize science, transparency, and community engagement.

Availability

Shoppers can look forward to accessing The INKEY List's complete range of products in over 1,450 Ulta Beauty locations and on Ulta.com, with prices ranging from $7.00 to $26.50, making effective skincare accessible for everyone.