Evive Brands Launches 'Hands in Action' Campaign
In a significant move to honor National Volunteer Month, Evive Brands has unveiled its compelling 'Hands in Action' campaign. This national initiative shines a spotlight on the impactful contributions of franchise owners across multiple sectors, emphasizing their dedication to community service.
The 'Hands in Action' campaign aims to highlight the vital role of franchisees from brands such as Assisted Living Locators, Executive Home Care, Grasons, Maid Brigade, The Brothers That Just Do Gutters, Shine, and Pacific Lawn Sprinklers. According to Ryan Parsons, CEO of Evive Brands, this campaign is not just about raising awareness; it is a way to acknowledge franchise owners who actively enhance their communities every day. He stated, "Hands in Action is about recognizing those efforts reflecting who we are as an organization—people driven by purpose, service, and a commitment to making a difference."
Multiple franchisees across the nation are already demonstrating outstanding community engagement. For instance, in California, Kevin Hayden, the franchisee for Assisted Living Locators in Santa Clarita, is leading veterans’ groups in local senior living facilities. His initiative creates a supportive environment where veterans can connect, share experiences, and access essential resources.
In Virginia, Tim Hayes, the owner of Executive Home Care in Richmond, is spearheading a fundraising event for Alzheimer's awareness in collaboration with the Alzheimer's Association of Greater Richmond. This event is a vital gathering for residents, aiming to foster awareness and facilitate fundraising for essential research.
Meanwhile, in Clarksville, TN, Jonathan Curri—the owner of Grasons—is partnering with local organizations such as Yaipak and Habitat for Humanity. Through these collaborations, he donates goods from estate sales to those in need, aiding individuals and families as they work to rebuild their lives.
Sally Crosen, operations manager for Maid Brigade in Loudoun and Fairfax Counties, has dedicated over 3,000 hours to Habitat for Humanity. Her work includes offering complimentary cleaning services before home dedications, thereby supporting families transitioning into stable living conditions.
In New Hampshire, Mike Manni, a franchisee with The Brothers That Just Do Gutters, is actively involved in workforce development initiatives through scholarships for students pursuing careers in skilled trades, thereby helping to cultivate the next generation of skilled professionals.
Additionally, the founders of Shine continue their philanthropic commitment by supporting vulnerable and orphaned children in Uganda through the Arrows Hope initiative, which benefits from the company's franchise growth.
Lastly, Steve Pellicane, the owner of Pacific Lawn Sprinklers, and his team have volunteered to create a comforting holiday atmosphere for a local family grappling with cancer, showcasing the compassion and commitment of Evive Brands’ franchise network to serve those facing difficult challenges.
The 'Hands in Action' campaign not only underscores the collective impact of local franchise businesses but also reinforces the significance of community engagement within the Evive Brands family. By participating in various volunteer efforts and community services, franchise owners demonstrate that their roles extend far beyond business. They are integral to the fabric of their communities, fulfilling the mission to give back and enhance the lives of those they serve.
To learn more about Evive Brands and its franchise network, visit
www.evivebrands.com.