Experience the Joy of Autumn with Lotter's 'Sour Fruit Coated Apple'
As the fleeting beauty of autumn graces us, 株式会社ロッテ (Lotter Co., Ltd.) is set to unveil a delightful new addition to its product line on September 14, 2026, across Japan — 'Sour Fruit Coated Apple.' This innovative dessert is designed to celebrate one of autumn’s most cherished fruits, the apple, capturing its essence in a refreshing treat.
In recent years, many have expressed concerns about the shifting seasons in Japan, especially with summers stretching longer than ever and autumn feeling increasingly brief. People lament the loss of the vibrant season that once held such significance in Japanese culture. To address this sentiment, Lotter aims to encapsulate the beloved tastes and aromas of autumn in their new offering. The 'Sour Fruit Coated Apple' features a perfect blend of finely crushed ice and delightful apple pieces, ensuring a sensory experience that emphasizes the sounds, scents, and flavors associated with this precious season.
The Essence of Autumn in Every Bite
The 'Sour Fruit Coated Apple' stands out with its combination of diced apple chunks and finely grated apple flesh, creating a compelling textural experience. The ice component provides a crispy, refreshing crunch, while the apples offer the satisfying sound of biting into fresh fruit, mimicking the seasonal delight of harvesting apples in autumn.
At the core of this treat, is an authentic representation of apple flavor and aroma. As we bite into the dessert, we can almost sense the sweetness and freshness of apples freshly sliced, giving us a brief respite from the fleeting nature of the season. The product incorporates 11% actual apple content, contributing to its rich flavor profile and creating a truly authentic fruit experience.
Unique Features That Set It Apart
- - Refreshing Taste: Each spoonful delivers a smooth texture followed by a burst of flavor, ensuring great satisfaction with every bite. The microscopic ice crystals blend seamlessly with the apple components, offering a clean aftertaste that enhances the overall enjoyment.
- - Crisp and Chewy: The interplay between the crispy diced apples and the chewy grated apple flesh creates a unique texture that tantalizingly engages the palate. This thoughtfully crafted experience allows consumers to savor the auditory delights that accompany eating the treat.
- - Real Aroma: This innovative dessert is designed to replicate the natural scent of freshly cut apples, enhancing the sensory experience as one indulges in the flavors of autumn.
Product Information
- - Product Name: Sour Fruit Coated Apple
- - Release Date: September 14, 2026
- - Available Locations: Nationwide in Japan
- - Category: Frozen Confectionery
- - Content Volume: 185ml
- - Suggested Retail Price: 194 Yen (tax included)
With 'Sour Fruit Coated Apple,' Lotter invites everyone to engage their senses and embrace the beauty of autumn before it swiftly passes by. It's not just a treat; it’s an experience designed to connect people with the joys of seasonal flavors.
Behind the Development
In an insightful interview, the development team at Lotter shared the process of bringing this delightful concoction to life. The team, led by researcher 基 今川, focused on perfecting the 'crisp' sensation that creates the layered textures in this dessert. By carefully selecting ingredients and finding the right balance, they aimed to present a product that feels just like biting into a real apple. This meticulous attention to detail is what sets Lotter apart, ensuring that fans of both the brand and apple lovers alike will relish in this seasonal offering.
Lotter, known as 'your mouth’s beloved friend,' continues to inspire joy and connection through innovative ideas and delightful culinary experiences. Get ready to enjoy the spirit of autumn in Japan with the new 'Sour Fruit Coated Apple.'
For more details, visit
Lotter's official website.