Alkaline Water Company and Sang Beverages Form Strategic Partnership for TEN Alkaline Spring Water
The Rise of Alkaline Waters: A Strategic Partnership
In an exciting development for the beverage industry, The Alkaline Water Company, Inc. (OTC: WTER) has announced a significant strategic partnership with Sang Beverages WC, aimed at accelerating the distribution of TEN Alkaline Spring Water across various regions in the United States. This collaboration signifies a bold move as both companies work to capture a growing market segment that favors alkaline water—a trend that has seen remarkable expansion in recent years.
Partnership Overview
The memorandum of understanding (MOU) signed between the two companies outlines a comprehensive strategy where The Alkaline Water Company's sales team will be responsible for marketing and selling TEN Alkaline Spring Water. This partnership focuses specifically on key areas such as the Central, Midwest, and West Coast regions, allowing both companies to leverage their strengths in the highly competitive beverage market.
Richard Wright, the CEO of The Alkaline Water Company, emphasized the importance of this partnership in their ongoing relationship with Sang Beverages, pointing out that the recent co-packing agreement previously announced paved the way for this new venture. The established distribution network of The Alkaline Water Company is expected to facilitate rapid and efficient market penetration for the TEN Alkaline product, which boasts a pH level of 10.
Synergistic Product Offerings
The collaboration aims to provide consumers with enhanced choices within the alkaline water category. By combining TEN's
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