Instacart Partners with 1-800-Flowers.com for Valentine’s Day Floral Delivery
In a significant move to enhance the customer experience, Instacart, the leading grocery technology platform in North America, recently announced an exciting new partnership with 1-800-Flowers.com. This collaboration marks the first nationwide floral partnership for Instacart, allowing customers from coast to coast to effortlessly order fresh bouquets and gifts right through the Instacart App, just in time for Valentine’s Day, one of the peak times for floral gifting.
The partnership enables users to choose from a wide array of flowers and gifts from 1-800-Flowers.com, featuring over 700 local florist locations within their extensive network. As the holiday approaches, this partnership aims to cater to an anticipated spike in demand for floral deliveries. According to data from Instacart, purchases of flower combinations and fresh cut roses saw an incredible increase of over 1,000% on Valentine’s Day last year, highlighting the holiday's significance for gifting roses and bouquets.
Blake Wallace, Vice President of Retail Partnerships at Instacart, expressed enthusiasm about this strategic collaboration, stating, "We are thrilled to welcome 1-800-Flowers.com to the Instacart App. This partnership enhances our ability to provide fresh flowers quickly and maintains the reliability our customers expect for special occasions."
In addition, Jon Feldman, Chief Commercial Officer of 1-800-Flowers.com, emphasized the mission of their company: "Our goal is to help individuals express their thoughts and feelings through meaningful gifts. This alliance with Instacart allows us to deliver our floral and gifting collection with more speed and accessibility than ever before. We are not only supporting local businesses but also simplifying the shopping experience for customers during key gifting moments like Valentine’s Day."
Customers can now pre-order special bouquets starting from February 9, with the convenience of same-day delivery options available until the evening of February 14 in select markets. Instacart also offers the flexibility of scheduling floral deliveries well in advance, supporting year-round gifting needs. What's more, the partnership between Instacart and 1-800-Flowers.com is designed to ensure that customers won’t need to pay a premium, as all offerings will maintain their original pricing without any markup, assuring them of the best value.
The Instacart App, which boasts ties with over 1,800 grocery and retail partners, strives to simplify the online shopping experience for millions of users across North America. Customers can easily access their favorite retailers and have the option of picking, packing, and delivering orders using flexible schedules thanks to approximately 600,000 Instacart shoppers.
This collaboration is not just about convenience; it also represents a step forward in enhancing the e-commerce landscape for both grocery and floral deliveries. With Instacart's tools for digital transformation and their partnerships, they are positioned to optimize the grocery shopping experience further, ensuring that customers are always satisfied with their choices.
To begin taking advantage of all that this partnership offers, simply select the 1-800-Flowers.com storefront within the Instacart App or visit their official site. This partnership stands as a fantastic opportunity to make Valentine’s Day gifting easier, faster, and more meaningful than ever before. As the holiday draws nearer, both companies build excitement around sharing joy and love through the timeless gift of flowers.
The partnership enables users to choose from a wide array of flowers and gifts from 1-800-Flowers.com, featuring over 700 local florist locations within their extensive network. As the holiday approaches, this partnership aims to cater to an anticipated spike in demand for floral deliveries. According to data from Instacart, purchases of flower combinations and fresh cut roses saw an incredible increase of over 1,000% on Valentine’s Day last year, highlighting the holiday's significance for gifting roses and bouquets.
Blake Wallace, Vice President of Retail Partnerships at Instacart, expressed enthusiasm about this strategic collaboration, stating, "We are thrilled to welcome 1-800-Flowers.com to the Instacart App. This partnership enhances our ability to provide fresh flowers quickly and maintains the reliability our customers expect for special occasions."
In addition, Jon Feldman, Chief Commercial Officer of 1-800-Flowers.com, emphasized the mission of their company: "Our goal is to help individuals express their thoughts and feelings through meaningful gifts. This alliance with Instacart allows us to deliver our floral and gifting collection with more speed and accessibility than ever before. We are not only supporting local businesses but also simplifying the shopping experience for customers during key gifting moments like Valentine’s Day."
Customers can now pre-order special bouquets starting from February 9, with the convenience of same-day delivery options available until the evening of February 14 in select markets. Instacart also offers the flexibility of scheduling floral deliveries well in advance, supporting year-round gifting needs. What's more, the partnership between Instacart and 1-800-Flowers.com is designed to ensure that customers won’t need to pay a premium, as all offerings will maintain their original pricing without any markup, assuring them of the best value.
The Instacart App, which boasts ties with over 1,800 grocery and retail partners, strives to simplify the online shopping experience for millions of users across North America. Customers can easily access their favorite retailers and have the option of picking, packing, and delivering orders using flexible schedules thanks to approximately 600,000 Instacart shoppers.
This collaboration is not just about convenience; it also represents a step forward in enhancing the e-commerce landscape for both grocery and floral deliveries. With Instacart's tools for digital transformation and their partnerships, they are positioned to optimize the grocery shopping experience further, ensuring that customers are always satisfied with their choices.
To begin taking advantage of all that this partnership offers, simply select the 1-800-Flowers.com storefront within the Instacart App or visit their official site. This partnership stands as a fantastic opportunity to make Valentine’s Day gifting easier, faster, and more meaningful than ever before. As the holiday draws nearer, both companies build excitement around sharing joy and love through the timeless gift of flowers.
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