Bliss Celebrates Fourth of July with Block Party on Amazon Featuring Special $4 SPF Deals

Bliss Hosts Second Annual Block Party on Amazon



As the summer holiday of July 4th approaches, Bliss, the spa-origin skincare brand celebrated for its innovative self-care products, has announced the return of its much-anticipated Block Party promotion on Amazon. This event will happen for the second time, continuing its mission to make summer skincare affordable and accessible.

Exciting Discounts Await


On July 4th, 2025, shoppers can snag the best-selling Block Star Tinted Mineral SPF 30 sunscreen for just $4, equating to a staggering discount of over 80%. This sunscreen is a favorite among customers and has quickly gained popularity since its launch. Likewise, Bliss is excited to introduce the Block Star Clarifying Mineral SPF 30 sunscreen during the event, available at a special price of just $8, representing a discount exceeding 70%.

Sara Mitzner, the VP of Marketing at Bliss, noted the significant spike in sunscreen interest after Memorial Day. "We experience not just a rise in sales but also heightened search volume and engagement across our social media platforms. This Block Party is an excellent opportunity to introduce new consumers to our brand and our products," she explained.

The Clarifying Sunscreen


The new Block Star Clarifying Sunscreen is particularly unique, featuring a non-comedogenic and oil-free formula enriched with skin-calming ingredients such as Salicylic Acid and Witch Hazel. It's ideal for individuals with blemish-prone skin, making it a perfect addition to one’s summer skincare routine. Mitzner emphasized the importance of clean and vegan formulas, aligning with Bliss's commitment to providing safe and beneficial products.

Social Media Buzz with Snooki


The excitement surrounding this year's Block Party has been magnified by the partnership with brand ambassador Nicole "Snooki" Polizzi. The beloved reality star has taken the role of Summer Superhero, supporting the SPF products in social media campaigns. Known for her vibrant personality, Snooki exclaimed that the Block Star Tinted Mineral SPF 30 is her personal favorite sunscreen, showcasing the fun and approachable image Bliss strives to promote.

Promotion Duration


The Block Party will be live until midnight ET on July 4th, 2025, exclusively available through the Bliss-branded Amazon store. This exciting event signifies a remarkable opportunity for customers to stock up on high-quality sun protection at unbeatable prices.

About Bliss


Founded in 1996 as a spa in New York's trendy Soho neighborhood, Bliss quickly transitioned from providing spa services to a full-fledged skincare line dedicated to creating innovative self-care products. Known for its fun, judgment-free approach to skincare, Bliss emphasizes clean ingredients and thoughtful formulations designed to yield real results. Now part of the AS Beauty portfolio, Bliss continues to focus on its mission of delivering effective beauty solutions while telling unique stories that resonate with consumers.

As July 4th approaches, don't forget to take advantage of the incredible offers from Bliss. Whether preparing for a beach day or enjoying a summer BBQ, ensure your skin is protected while celebrating with friends and family!

Topics Consumer Products & Retail)

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