Heartland Dental Appoints Sherianne James as CMO to Lead Marketing Strategy

Sherianne James Joins Heartland Dental as Chief Marketing Officer

Heartland Dental, a leading veterinary dental support organization in the U.S., has recently announced the addition of Sherianne James to its executive team as Chief Marketing Officer (CMO). With over three decades of marketing expertise across various sectors, including consumer products, home appliances, and optical healthcare, her appointment marks a significant step for the company.

In her new role, Sherianne will be responsible for overseeing Heartland Dental's marketing initiatives, focusing on expanding brand recognition, attracting new patients, and enhancing loyalty among existing patients. Pat Bauer, the President and CEO of Heartland Dental, expressed enthusiasm regarding Sherianne's arrival, stating that her innovative approach and extensive experience will be invaluable as they continue to augment their network.

Previously, Sherianne held the position of CMO for North America at EssilorLuxottica's Professional Solutions Division. There, she successfully spearheaded various initiatives aimed at increasing patient traffic for more than 8,000 independent eye care professionals. Her strategic vision and leadership skills are expected to propel Heartland Dental’s mission of supporting practitioners across the nation in providing top-quality dental care to their communities.

Reflecting on her excitement for this new chapter, Sherianne stated, “I am thrilled to join the Heartland Dental family and contribute to our mission and vision. I look forward to collaborating with the talented team here and using my knowledge to foster growth and innovation.”

About Heartland Dental

Heartland Dental stands as the largest dental support organization in the United States, providing non-clinical administrative services to dental practices. The organization began with the entrepreneurial vision of Dr. Rick Workman, who started a single dental office, and has since expanded to support over 3,000 doctors across 1,750 locations throughout 39 states, including Washington, D.C. The company is primarily owned by the global investment firm KKR. For more information, visit Heartland Dental's website.

With the appointment of Sherianne James, Heartland Dental is positioned to strengthen its brand and services, enhancing patient experiences across the board. As they embark on this exciting journey, the company's commitment to excellence in dental care remains unwavering.