#Japan #OVER ALLs #Mishima #mural art #Whiskey&Co.

Unique Mural Project in Mishima

In the heart of Mishima, Shizuoka Prefecture, a fascinating collaboration between two companies has materialized – OVER ALLs and Whiskey&Co. This creative initiative involved the installation of four vibrant murals on the walls of a Whiskey&Co. warehouse, blending art and whiskey culture in an unprecedented way.

A Barter of Value

This mural project represents the third edition of the ongoing partnership between OVER ALLs, a Tokyo-based mural art company, and Whiskey&Co., known for its innovative approach to Japanese whiskey. In a unique twist to traditional compensation, OVER ALLs received ownership of barrel whiskey in exchange for their artistic work. This barter is more than just a transaction; it's a narrative that encapsulates the essence of exchanging valuable items directly without monetary intervention.

Artistic Philosophy

Previously, OVER ALLs has created impactful murals that evoke a sense of dialogue and reflection within urban environments, a theme they refer to as "Beautiful Noise." One of their notable artworks includes the Tokyo Mural Square at the Gaienmae intersection. This current project continues that aim, aspiring to interrupt the usual perspective of art and value in society.

Overview of the Murals

Location: Mishima, Shizuoka, 411-0824

• - External Wall Size: H7.2m × W17.7m
• - Internal Wall (Text) Size: H5m × W11.7m

The murals draw inspiration from the cultural phenomenon known as the “angel's share,” which describes the evaporation of alcohol during the aging process of whiskey. Additionally, there’s a tribute to music that intersperses the project, continuing a homage from a prior mural by Whiskey&Co.

Location: Mishima, Shizuoka, 411-0853

• - External Wall Size: H5.5m × W6m

This piece is intended for use as packaging for Whiskey&Co.'s gin, "Teen Spirits." Originally painted as a mural in OVER ALLs' office, it was reimagined and transferred to the Whiskey&Co. warehouse as a part of this project.

About OVER ALLs

OVER ALLs aims to empower individuals through the power of murals, transforming people into expressions of their stories. The company delves deep into history and background during the creation process, engaging in interviews that extract hidden narratives. This approach culminates in stunning murals that reflect the aspirations of the organizations and individuals involved. Noteworthy projects include spectacular portrayals of baseball players in Escon Field HOKKAIDO and a series of murals depicting the community of Futaba, Fukushima, as they embark on a journey of reconstruction following the earthquake disaster. The youth behind this endeavor, President Taketo Akazawa, collaborates closely with main artist Yuki Yamamoto, the champion of ART BATTLE JAPAN 2018, creating profound visual narratives across various locations.

Company Overview: Whiskey&Co.

Whiskey&Co. is paving its way through the intricate landscape of Japanese whiskey, notably adopting an American bourbon style that differs from traditional Scotch whiskey methodologies. By placing the word “Whiskey” in their company name, they strive to create a unique Japanese version of bourbon. Having started production on May 31, 2023, they are establishing a business model that not only emphasizes crafting spirits but also includes community revitalization through brand consulting and partnerships.

Final Thoughts

These murals not only beautify the Mishima warehouse but also serve as a symbol of collaboration and the innovative exchange of ideas and resources. As OVER ALLs redefines the perception of both art and commerce, this project stands testament to the power of creativity and community spirit in advancing cultural appreciation through genuine collaboration.